The Difference for Bad Rhino is
REMARKABLE
Leading retailers rely on Remarkable Commerce for performance, innovation and growth.
year-on-year conversion uplift
organic traffic growth
Powering BadRhino's XXL Success Story
The Solution
- Brand new menswear site and platform launch within eight weeks
- Integrated with parent company, Yours Clothing's existing estate including ERP and warehousing
- Bronto integration for email marketing
- Many specific BadRhino integrations and customisations delivered - from labels to couriers
- Powerful, integrated merchandising - including AI-driven recommendations, search and promotions tools
The Results
- 20% year-on-year increase in conversion
- 190% increase in organic traffic after first year
Amy Lindley, Yours Clothing.
The Challenge
After seeing such great results offering the latest plus size fashions to ladies throughout the world, the management team at Yours Clothing decided to launch a new brand offering men their own slice of great fashion - and BadRhino was born.
With the focus firmly fixed on replicating the success of Your Clothing, the management team wanted a platform that would get the new brand to market quickly, supporting a site that would deliver rapid growth and ROI.
The Solution
The menswear brand from the Yours Clothing team was launched in record speed, thanks by the flexibility and agility of the Remarkable Commerce Platform, as well as on-demand access to deep technical expertise from the Remarkable team. The BadRhino site went live ahead of schedule and in a phased approach, so the brand could begin marketing immediately.
What's more, the ability to customise every aspect of the platform, coupled with easy integrations, powerful, intuitive merchandising, promotional and CMS tools and more, provided the brand with a solution closely tailored to its operational and strategic needs.
Stand-out Feature
To support the Yours Clothing team to manage the BadRhino brand, the platform was built with a headless approach - meaning all data (product, orders, customers, stock, content) is sent from the Remarkable Commerce Platform admin to the BadRhino storefronts using API's. This headless approach, where the frontend is disconnected from the backend, enables speed of innovation and high-levels of scaling.
The Results
- 20% year-on-year increase in conversion
- 190% increase in organic traffic after first year
The tech stack
The Remarkable Commerce team developed and maintains the following architecture for Bad Rhino:
About Bad Rhino
BadRhino is the Men's big and tall clothing brand from the team behind Yours Clothing.
Visit Bad Rhino
