Bing Ads formerly named Microsoft adCenter and MSN adCenter is a PPC service used for advertising on the Bing & Yahoo! search network. Remarkable Commerce are proud to announce that we are now an accredited and approved Bing Ads partner.
Launched in 2012, Bing have steadily grown their advertising platform in unison with their ever expanding Search Engine, which is now positioned well beneath the giant of Google. In early 2015, it was announced that Bing holds a 20% market share in search engine queries across the US, and with this percentage continuously rising, there really is no telling when expansion will stop.
Similar to Google Adwords, Bing Ads allows the advertiser to set their budget on a daily basis, and mainly uses keyword targeting to introduce its advertisers to new & relevant audiences in order to display their custom text and display adverts. Now offering more similar features than ever, it is vital that search engine marketers utilize Bing Ads whilst they are on the rise, as the cost per click is miniscule in comparison to search network giants: Google.
With the launch of Windows 10 in 2015, Bing has been pushed more than ever as the default search engine within the new and sleek Microsoft Edge browser and is fully integrated with the new OS; including their personal assistant programme ‘Cortana’. Windows themselves have made this hard to amend in order to further push success with Bing.
More technical campaigns and tools are now available on Bing Ads such as Remarketing on Shopping Campaigns and the newly announced Image extensions, giving the consumer more data at the surface of their search.