A ‘Buy-Now’ button on Twitter?

A ‘Buy-Now’ button on Twitter?

Published on 2017-02-17 by Brad Houldsworth

Many moons ago we heard whispers of such a button, and now Twitter has announced its first commerce product. The ‘Buy Now’ button!

Many moons ago we heard whispers of such a button, and now Twitter has announced its first commerce product. The ‘Buy Now’ button!

Twitter hired former Ticketmaster CEO Nathan Hubbard to run their commerce department last year and since then there has many few sightings of the said button.

In a blog post a few days ago, Twitter said it will be visible to “a small percentage of U.S. users (that will grow over time).” As a result, users will actually be able to make purchases directly within tweets. If you see something you want, you hit “buy”, bring up a little information, enter your payment and shipping information while still Twitter (it’s encrypted and stored for future purchases), and complete the transaction “in just a few taps.”

And even though the test is starting out on mobile, a company spokesperson said the button will be moving onto desktop eventually as well.

Twitter is working with 28 partners in its initial test, including retailers Burberry and Home Depot, a number of artists, including Eminem, Pharrell, and Rhianna, and nonprofits, including Donorschoose, RED, and the Nature Conservancy. Twitter isn’t selling virtual goods, like gift cards—just physical products.

BuyNowTwitter describes this as “an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun,” so you can probably expect its commerce initiatives to expand. The expansion for Twitter is fairly expected amongst the ecommerce crowd; not only is it a potential source of revenue for Twitter, but if companies see an increase in conversion then you would expect businesses to become more active on the service and then to advertise more.

As an agency we are certainly excited by the idea of introducing a commerce button into any social channel, especially such a fast paced and easily inter-actable service such as Twitter. An integration with our technology now becomes the aim of the game for Remarkable Commerce – we’re dreaming of an option in our client admin section where they can post products to Twitter and set advertising costs at the same time, all from our platform. How good would that be!?

Meanwhile, Facebook is supposidly building out a commerce platform of its own. Keep your eyes pealed.