48%

sales growth in the first 3 months

66%

mobile growth in first year

The Remarkable Difference: Six Week Replatforming Transforms Online Sales 


The Solution
  • New digital commerce capability live and trading just six weeks from order
  • Rapid re-launch tied in with brand acquisition timeline without disrupting the customer experience
  • Integrated with existing Yours Clothing estate including ERP and warehousing
  • Bronto integration for email marketing
  • Many specific Long Tall Sally customisations completed – from labels to couriers
  • Powerful, integrated merchandising – including AI-driven recommendations, search and promotions tools – supported rapid ROI.
The Results
  • 48% sales growth in the first three months after relaunch
  • 66% increase in mobile revenue in year one
  • 29% increase in organic search traffic in 2021
Visit Longtallsally.com

“The continued development and support which Remarkable offers is fantastic. With our customised platform, we are on track to for substantial growth again in 2019 and beyond. We truly love how agile Remarkable is.”

Leigh Porter, Yours Clothing.

Long Tall Sally The Challenge

The owner of Yours Clothing, AK Holdings, acquired Long Tall Sally on 19th August 2020.

However, the brand’s existing commerce platform, based on IBM Websphere, was out-of-date and simply not powerful or flexible enough to support AK Holdings’ post-acquisition growth ambitions.

As a result, the Yours Clothing management team factored replatforming to new platform into its acquisition timeline – it wanted to put the brand on a fast-track to growth, drawing on the latest digital commerce.



Long Tall Sally The Solution

The requirement to have the new platform and digital commerce presence tested and live prior to the acquisition deal completion meant the Remarkable team had just six weeks from order to deliver – a challenging timeline.

However, thanks by the flexibility and agility of the Remarkable Commerce Platform, as well as on demand access to deep technical expertise from the Remarkable team, the site was live with time to spare – minimising disruption to normal trading at a crucial time

What’s more, the ability to customise every aspect of the platform, coupled with easy integrations, powerful, intuitive merchandising, promotional and CMS tools and more, provided the brand with a solution closely tailored to its operational and strategic needs.



Long Tall Sally Stand-out Feature

To support the Yours Clothing team to manage the LTS brand, the platform was built with a headless approach – meaning all data (product, orders, customers, stock, content) is sent from the Remarkable Commerce Platform admin to the LTS storefront using API’s. This headless approach, where the frontend is disconnected from the backend, enables speed of innovation and high-levels of scaling.

Long Tall Sally The Results

  • 48% sales growth in the first three months after relaunch
  • 66% increase in mobile revenue in year one
  • 29% increase in organic search traffic in 2021

Absolute Snow The Tech Stack

The Remarkable Commerce team developed and maintains the following heavily customised architecture for Long Tall Sally:

About Long Tall Sally



Long Tall Sally was founded in London in 1976. It was one of the first high street brands to offer clothing and shoes designed for tall women 5′8″ and over. The business announced it was closing and winding down operations in August 2020. On 19th August it was acquired by AK Holdings Ltd.

Visit Longtallsally.co.uk

In Summary – Remarkable Commerce has helped Long Tall Sally quickly and efficiently to reach their goal of securing fast tracked growth using latest technologies.

Related News

Trusted By Leading Retailers

Let's Talk Commerce