73%

Sales growth in 2020

45%

Sales growth across international storefronts

The Remarkable Difference: How WoolOvers Conquered the UK, then the rest of the world


The Solution
  • High-performance brand and international websites launched.
  • Full integration with stock and order management systems.
  • Full Amazon marketplace integration.
  • Payments via Adyen, PayPal and Amazon.
  • Fully integrated with Global-e for international fulfilment.
  • Bronto integration for email marketing.
  • Affiliate window integration.
  • Motion Point integration for translation.
The Results
  • 73% sales growth in 2020.
  • 45% sales growth across international storefronts.
  • 75% rise in revenue from organic search traffic.
  • WoolOvers has grown to become the UK’s largest pure play knitwear retailer.
Visit WoolOvers.com

“This was a complex project with tight deadlines, and Remarkable delivered on all fronts. The team’s experience and expertise in all areas of ecommerce has been hugely beneficial.” 

Lawrence Werrett, Web Operations Manager, WoolOvers

WoolOvers The Challenge

For many years WoolOvers had operated from a web platform powered by IBM Websphere, but the technology was aging, and the developers involved at the time faced increasing challenges with updates, bugs and site performance.

With ambitious growth and international expansion plans to execute, it needed a new platform that would deliver the performance and agility required to drive step-change commerce performance.



WoolOvers The Solution

WoolOvers chose the Remarkable Commerce Platform as the basis for a high-performance brand site and to enable the rapid launch of dedicated international sites in Ireland, Russia, Australia, and mainland Europe.

The Remarkable team worked to customise the platform to WoolOvers’ roadmap for the business – to provide an agile platform for innovation and growth – the first refreshed site going live within weeks.

  • ERP integration enables a seamless flow of order, product and fulfilment data to underpin efficiency and customer service.
  • Further integrations – across fulfilment, payment systems, translation, optimisation and marketing tools – delivered a seamless environment tailored to existing business processes.
  • Amazon marketplace integration extended the brand’s reach.


WoolOvers Stand-out Feature

The Remarkable Commerce team developed a tailored merchandising algorithm to automatically organise products into best-selling order. Upon launch this feature showed an immediate boost to conversion and revenue, and gave WoolOvers a crucial edge over the competition.

WoolOvers The Results

  • 73% sales growth in 2020.
  • 45% sales growth across international storefronts.
  • 75% rise in revenue from organic search traffic.
  • ERP integration enables seamless flow of order, product and fulfilment data.
  • £32m online revenue in 2020 made WoolOvers the UK’s largest pure play knitwear retailer.

WoolOvers The Tech Stack

The Remarkable Commerce team developed and maintains heavily customised platform architecture for WoolOvers:

About WoolOvers


WoolOvers has grown from humble beginnings in 1989 to establish itself as the UK’s largest pureplay knitwear retailer.

Visit WoolOvers.com

In Summary – Powering international growth for the UK’s #1 knitwear retailer.

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