Driving eCommerce Success Through Technical Foundations with Brad Houldsworth and Matt Henton

We're delighted to promote episode 200 of the Keep Optimising Podcast, a specialist marketing podcast aimed at eCommerce and digital teams looking for ideas on how to grow their online business. This episode features Matt Henton (Head of Ecommerce at Moss.co.uk) and dives into their huge upgrade project which went live in 2023.

Tech SEO: The Secret Sauce

Technical SEO isn't just some fancy term—it's the backbone of online success. It's not just about climbing up Google's ladder; it's about laying a solid groundwork for all your marketing tricks. Think of it as the magic potion that lets you focus on jazzing up your content, making your site a breeze for users, and giving you a foundation to grow your brand safely. So, when you're ready to unleash your killer content or stand out from the crowd, you won't be held back by tech gremlins.

Moss's Epic Upgrade

Long-standing Remarkable retailer Moss upgraded their platform version with one key focus, to make their site faster and smoother. They fixed some sneaky issues lurking in the shadows, making life easier for the Moss team. This little tale teaches us a big lesson: start strong, so you can handle whatever the online world throws at you. Keep evolving, stay ahead of the SEO game, and always keep your shoppers smiling.

Picking the Right Metrics

Before you take the business case to the board for approval, picking the right metrics is like choosing toppings for your pizza. For Moss, the metrics were all about speed and UX responsiveness. This means they can drop new stuff on their site or handle a flood of visitors without breaking a sweat.

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Listen to more Keep Optimising podcast episodes here: https://keepoptimising.com/moss-technical-seo-podcast/