Should You Outsource Marketing? Our top tips…
The importance of digital marketing is beyond doubt; irrespective of how large or small a business, they will all require marketing to drive their respective profit margins. However, as the fast-paced world of marketing is constantly evolving, it can be difficult to maintain and manage your marketing campaigns, especially if you do not have a highly experienced in-house marketing team. Failing to keep up with these trends can lead to your business being left behind, meaning that your income suffers as a consequence.
Marketing (especially Digital) covers many areas; online content, email campaigns, social media, paid search campaigns and PR to name just a few. This can be time-consuming and even stressful for any organisation that does not specialise in this area. A common solution adopted is to outsource marketing to external agencies who can take the burden away and devise a marketing strategy that suits your business needs.
What are the benefits of outsourcing your marketing? While initially, it may seem practical to manage your own marketing campaigns, without the required planning and experience, it can easily lead to your brand not reaching the potential of which it is capable. Worse still, you could even see damage to your branding and income as a result; a nightmare scenario for any business. Outsourcing your marketing can avoid these issues as the benefits can include the following:
1. Return on Investment (ROI)
The very first question you should ask yourself with any business decision is ‘will I see a return on investment?’. If the answer is ‘no’, then it is back to the drawing board you go. With marketing, it is essential that you see a return on investment. Outsourcing your marketing to external agencies can assist in planning a professional marketing business plan to ensure your brand is marketed to a quality standard whereby you will make a profit on your investment. The wealth of experience and knowledge an outsourcing agency can provide is priceless as they can manage niche areas of marketing including SEO, PPC campaigns and analytics. With these areas being taken care of, it allows you the freedom to focus on the core of your business and as the saying goes, ‘time is money’.
2. Expert Insight and Ideas
Quite often, when we are closely involved with a project, it can lead to having a single vision of how it can be achieved. It can be difficult to take a step back and look at the overall picture subjectively and as much as we would like it to be so, the chances are you do not know everything. Outsourcing marketing invites experts to look at your business from a customers’ point of view, which is the most effective angle as it will be your customers who essentially make you money. This does not mean that your ideas will not be valid however, as this journey will be very much a partnership. Your ideas and business needs will be taken seriously. Two heads are usually better than one and an external agency will provide you with expert advice and ideas which you most likely were previously unaware. This fresh perspective could be the difference between making a profit or a substantial profit.
3. Experience, Experience, Experience
Initially, it may seem like common sense to have an internal department organise your day-to-day marketing as your overheads will be limited. However, as previously mentioned, you cannot put a price on expert experience. An external agency will have worked on hundreds – maybe even thousands – of projects, so they will be able to hit the ground running and plan a proven business strategy. The chances are, paying for quality service will be more profitable in the long term than taking on the mammoth task of marketing alone.
4. Branding PR Exposure
It is not always what you, but who you know. Quite often, an external agency will have connections within the media industry, which can be used to expose your brand in areas where you had not previously considered. With the aid of journalists and other business owners, it can only be of benefit to your overall business strategy.
5. Keeping Up to Date
The world of marketing is ever-changing, with new approaches constantly required to keep up to date with SEO trends. This research can be time-consuming and ideally requires a department who focus on this area full time as failing to keep on top of this can damage SEO ranking and profit margin. Outsourcing marketing to an external agency would ensure that these teething problems are avoided and that it is one less problem you will not need to worry about.
Why Choose Remarkable Commerce?
We are a software vendor with a highly experienced in-house client marketing team. Since being established in 1999, we have developed into a full-service eCommerce development agency. Our track record has proven that our marketing expertise achieves outstanding commercial results as we work with some of the most prestigious names in the retail industry including Moss Bros, Jeff Banks and Style Library.
We work with the latest software and are always one step ahead with any upcoming marketing updates and developments. Luckily, we have several of the brightest sparks in the industry who take a flexible approach in fine-tuning to each respective business’ bespoke marketing requirements. Our reliability has consistently led to great feedback from our clients, who are impressed by how quickly our team respond to them and how efficient we are in making any changes that they require. Click here to find out more about our digital marketing services and how they could be of benefit to you!