The Difference for Evans is
REMARKABLE
Leading retailers rely on Remarkable Commerce for performance, innovation and growth.
within 8 weeks
conversion rate
Rapid Re-platforming for Evans
The Solution
- Re-platformed from Adobe Magento to Remarkable Commerce in 8 weeks
- An end-to-end solution fully integrated with the Remarkable warehouse management system (WMS)
- Connected with the Yours Clothing (AK Retail) group eCommerce admin
- Payments via Adyen, Paypal, ClearPay, Apple Pay and Google Pay
- Emarsys for Email and SMS Marketing
The Results
- Brand new storefront, using the Yours Clothing group architecture
- Increase in conversion rate
- Warehouse management integration drives efficiency and processes
Andrew Killingsworth, Owner of AK Retail
The Challenge
Evans was founded in 1930 by the manufacturer Jack Green, and after 40 years as a limited company, the Burton Group (later Arcadia Group) acquired Evans and it became a public company. Then in 2020, Arcadia entered administration and the following month, Australian fashion retailer City Chic Collective reached an agreement with Arcadia's administrators to purchase the Evans brand, website and wholesale business. Fast forward three years, and City Chic then sold Evans to the AK Retail Group, who are alslo owners of brands Yours Clothing, Long Tall Sally, M&Co, Bad Rhino, Pixie Girl.
Typically, with brand acquisition situations, a replatforming project has a very tight timeline and the new storefront is required as quickly as possible. This was the situation for the Evans replatform project too, where a replacement website was required within weeks.
The Solution
The new owners of Evans chose the Remarkable Commerce platform as the ideal foundation for reimagining the brand, as their other brands all use the same platform. Remarkable’s ability for a rapid migration coupled with a lightning-fast, stable and headless architecture, made it the ideal choice.
Within 6 weeks, the Evans.co.uk domain relaunched using Remarkable Commerce - as a high-speed and highly-optimised eCommerce storefront with improved customer journeys and UX.
Fully integration with the Remarkable WMS, and connected with the other Yours Clothing group brands, Evans is now operated efficiently and effectively. The shipping options match the other brands and orders are managed in the same process, allowing the group to offer great shipping and returns options from launch.
The platform’s headless, API-first architecture has accelerated the trading and performance for Evans - streamlining marketplace integration, payment method expansion and the launch of a feature-rich mobile app, relying on a stable and fast API library.
The Results
- Brand new storefront, using the Yours Clothing group architecture
- Increase conversion rate
- Warehouse management integration drives efficiency and processes
About Evans
Fashion retailer selling own-label womenswear, in sizes 8-28 - previously owned by Mackays Stores Limited, and now within the AK Retail Holdings group.
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