Empowering every step: our partnership with Hotter Shoes
Delivering a seamless e-commerce experience that helped Hotter Shoes expand its footprint and elevate customer satisfaction.
Client testimonials
Hear what our customers have to say about their experience with Remarkable Commerce.
"Delighted with the speed of implementation, reliability and can-do attitude from the Remarkable team."
The results
Since launching the new site, Hotter Shoes has seen a significant increase in online enquiries and customer engagement.
More than doubling product enquiries
Large Organic (SEO) traffic growth
Increase in session duration and engagement
Increase in conversion since launch
Overview
The company was founded by Thomas and Harriet Houlgrave in 1959, originally as a slipper manufacturer. They quickly became the UK’s largest manufacturer of shoes and have a strong, loyal brand.
The challenge
Hotter is a very well-established and well-loved brand, with a very loyal fan base and, above all, a manufacturing plant in the UK. They currently trade from 17 standalone high-street stores and about 10 concessions in garden centres. Hotter are renowned among women and men alike for their comfort and high-quality footwear and are known as the UK's largest shoe manufacturer.
The previous Hotter website technology stack had been built up over many years and consisted of many third party microservices based on 'state of the art' headless technologies. Woolovers needed to quickly move the eCommerce operations away from these composable solutions to help bring costs down in an exercise to save their 27 stores and prevent redundancies in its 400+ workforce.
The biggest challenge in this project was that because such a diverse list of technologies and large consultancies were being used, decoupling and replacing all elements in their previous stack was the best solution. The old eCommerce storefront essentially relied on all of these modules to keep the site alive - so any failure, licensing, or contract problem with any individual module would lead to operational issues impacting the entire online business. Therefore, the WoolOvers group commissioned Remarkable Commerce to create a storefront which matched the functionality of their other brands, also becoming connected to their existing internal systems.
The solution: Remarkable Commerce Platform
As established clients of Remarkable, the new owners of Hotter chose the Remarkable Commerce platform as the ideal foundation for reimagining the brand. Remarkable’s ability for a rapid migration coupled with a lightning-fast, stable and headless architecture, made it the ideal choice.
Within 7 weeks, the Hotter.com domain relaunched - using Remarkable Commerce, as a high-speed and highly-optimised eCommerce storefront with improved customer journeys and UX.
The WoolOvers group have their own internal PIM/Stock/OMS solutions, referred to amongst many as a hybrid-ERP - which needed to be integrated into the new Hotter site. The new shipping options match the other brands and orders are managed in the same process, allowing the group to offer great shipping and returns options from launch.
The platform’s headless, API-first architecture has accelerated the trading and performance for Hotter. In addition, the multi-channel approach to the Remarkable Commerce platform allows Hotter to trade across multiple external channels such as M&S, Next, and Charles Clinkard.
Key features
Fully integrated
Fully integrated with Hotter Shoes internal product systems
Fully responsive design and build
A fully responsive design and build that works seamlessly across all devices and screen sizes - ensuring a consistent user experience for all customers.
Advanced promotion and voucher module
An advanced promotion and voucher module that allows Hotter Shoes to create and manage promotions and discounts across its product range.
Bespoke CMS
A bespoke CMS that streamlines and adds pace to content management, enabling Hotter Shoes to make changes quickly and easily.
Fully integrated with Remarkable WMS
An end-to-end solution fully integrated with the Remarkable warehouse management system (WMS)
Delivery & payment
A fully integrated delivery and payment system that ensures customers receive their orders quickly and securely, including an integration with Klarna.
ERP integration
Advanced Integration with Hotter Shoes internal ERP along with inventory, replenishment and more collaboration with stores
Comprehensive integrations to meet all your needs
Remarkable Commerce supports a wide range of popular integrations that are essential for Hotter Shoes. From payment gateways to CRM solutions, our platform connects effortlessly with the tools you need to optimise every aspect of your business.
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