The Difference for Joseph Turner is
REMARKABLE

The Challenge

Joseph Turner are an established and heritage menswear retailer, who sell premium quality mens clothing, shoes and accessories to their loyal base of customers. Established over 20 years ago, from a desire to create a menswear shop that could be trusted to provide premium quality clothing in easy, wearable styles. Their collections and designs are influenced by their strong connection to the Yorkshire landscape and lifestyle.

The team built their online business with a traditional approach to marketing but a unique strategy for campaign activity. They managed promotions and campaigns with a personal approach, giving unique discount codes and promotion groups to different customer types, based on their previous purchase history and stage within their retention strategy. Part of Joseph Turner's development requirements were to allow for this capability but to extend the functionality for a stronger and more comprehensive approach.

Joseph Turner worked with Shopify Agency BluBolt for many years, growing their sales slowly but finding difficulty with development speeds and then were ultimately given an end-of-life notice with their previous platform version - providing the motivation for looking for a new platform and service provider.

The Solution

Joseph Turner approached Remarkable after seeing the very successful replatform and relaunch of PureCollection.com - another ex-Blubolt retailer who had been acquired by WoolOvers, another long-standing Remarkable Commerce client.

The retailer's requirements were comprehensive and their growth plans were ambitious - they were wanting a partner who could help them to speed up their online growth and had a wealth of experience to lean on.

Remarkable were commissioned to replatform Joseph Turner over to their platform and build them a best-in-class digital commerce site, where customers would feel motivated to engage with their product and purchase. Within a 6 month replatform project, Remarkable created a deep integration with Aptean's Elucid ERP solution, which remains the master of customer, product, stock and order data - a real-time sync was created to ensure a seamless flow of data between the two solutions.

Stand-out Feature

Joseph Turner wished to make better use of empty areas of their site, such as slots on their PDP template. Remarkable configured a dynamic content slot - these slots allow for Joseph Turner to insert relevant content, promoting key features or elements of the product or their USPs, into a group of product pages.

The retailer has full control over the content and the ability to choose which PDP they wish to insert content onto - through the use of dynamic attribute tags.

The Results

• The new Joseph Turner sites launched in February 2022 and an immediate improvement in customer journey was realised - having a positive impact on conversion rate and behaviour metrics
• The average session duration has increased by 39%, indicating that customers are wishing and happy to spend more time on the website, engaging with the brand and product pages

The tech stack

The Remarkable Commerce team developed and maintains the following customised architecture for Joseph Turner: