The Difference for Klass is
REMARKABLE

The Challenge

Klass was established in 1985 and has progressed to have over 150 stores including standalone stores and concessions throughout the UK and Republic of Ireland. They are proud to be a family-owned business and take pride in ensuring every customer receives excellent customer service and a top-quality shopping experience, whether shopping online or in-store; with a 4.8-star rating on Trustpilot our customers are our biggest advocates and a testimony to our online and store teams. Eleganze Limited have two brands: Klass and Anna Rose - both of which are sold on their Klass.co.uk site and on marketplaces worldwide.

For over 10 years, Klass have operated a internally-created hand-built eCommerce website and backend admin portal, which was hard to maintain and difficult to innovate on. They reached out to Remarkable when researching new options and found many of their competitors were already using the Remarkable Commerce platform.

The largest challenge of the project would be that Klass needed to integrate the new site and admin, into their existing systems - which would remain master of stock, product and order data.

The Solution

Klass chose to use Remarkable Commerce's suite of APIs to integrate with - they integrated their existing internal systems so they could push new products, collections and stock data to the Remarkable platform, and then pull back new customers and order data. These push/pull routines were created on a schedule with a full-sync each day, which keeps all systems inline.

Remarkable Commerce provided a schema template for Klass, for how to structure their product data which they were pushing to the platform. This meant that Klass could tightly control the product fields and specific data they wished to push to the site.

Once all systems were integrated, the Remarkable Commerce frontend developers edited their quick-launch storefront template, with Klass's branding and styling - keeping the site clean, quick to load and easy to use.

Stand-out Feature

For many years, Klass have rewarded their customers with a VIP scheme, where they are rewarding for shopping with Klass - customers can build points, have access to early preview collections, member-only competitions and be given unique discounts

Customers are able to register for a VIP card, and also, link their online account with an existing physical VIP card which they had been given in-store. The new Klass website enables customers to do these functions online, without needing to contact customer service.

Building this functionality was a custom task in the replatforming project, easily achieved by using the Remarkable CMS module, and adding custom script tags onto a CMS form.

The Results

• Brand new storefront, using the Remarkable Commerce quick-launch storefront
• Immediate increase in conversion rate
• Native PWA (progressive web app) capabilities