Orelia Jewellery powers up John Lewis marketplace with custom middleware solution
For a brand known for stylish, accessible jewellery, operating across multiple channels is essential. Orelia Jewellery needed a seamless way to flow orders from the John Lewis marketplace into their Shopify and ERP systems - and Remarkable delivered a bespoke middleware solution to make that happen.
Client testimonial
Hear what our customers have to say about their experience with Remarkable Commerce.
"Remarkable turned around a robust integration under tight time-pressure. There’s now full visibility of orders coming in from John Lewis, and we’ve avoided the disruption that was threatening stock, fulfilment and customer experience"
Overview
Orders from John Lewis marketplace needed to be reliably imported into Shopify without manual copying or risk of data loss. Stock levels had to remain accurate across channels to avoid overselling. The operations team required visibility and control over order flows, error handling, and processing status. Any solution needed to be delivered quickly to avoid further disruption.
The challenge
Founded to deliver fashion jewellery at accessible price points, Orelia Jewellery has built up a strong presence both online and via retailers like John Lewis. As the volume of marketplace orders rose, the manual handling of order imports and updates was becoming a bottleneck: stock discrepancies, delays, and errors were risking customer satisfaction and internal efficiency.
The solutions
Remarkable worked with Orelia to build a custom middleware system that reliably connects John Lewis with their Shopify store. Key components included:
A middleware layer to receive, transform, and route order data from John Lewis into Shopify.
Automated synchronisation of stock / inventory data to ensure consistency across both marketplace and direct channels.
Error logging and alerting mechanisms to catch and resolve any issues early.
Admin dashboard / tools for operations to monitor the flow of orders, see failures, and trigger manual interventions if needed.
Rigorous testing to ensure robustness, given the tight timelines and front-line impact.
The Results
Since implementation:
Order flow from John Lewis is now automated with zero manual input, reducing errors significantly.
Stock discrepancies have dropped, and overselling has been largely eliminated.
Processing speed has improved, meaning orders can be fulfilled faster, boosting overall customer satisfaction.
Operational visibility has increased: the team can monitor imports, failures and status in real time, enabling proactive fixes.
The reliability of the system supports Orelia’s ongoing growth through marketplaces without additional overhead.
Key integrations
Remarkable Commerce supports a wide range of popular integrations that are essential for Orelia. From payment gateways to CRM solutions, our solutions allow you to optimise every aspect of your retail business.
Unleashed ERP
