Revolutionising Fashion with Digital Innovation
Transforming online retail and warehouse management with innovative solutions.
Client testimonial
Hear what our customers have to say about their experience with Remarkable Commerce.
"The platform is incredibly stable and reliable - and I really like how configurable it is."
The results
Roman has seen a significant uplift in conversion rates and revenue growth since migrating to the Remarkable Commerce Platform. The platform's flexibility and scalability have enabled Roman to achieve consistent growth.
Immediate conversion rate improvement
Mobile conversion rate uplift
Revenue growth in just four years
Consistent revenue growth - reaching £60 million in just four years
Overview
Roman is a British fashion retailer known for its stylish, affordable women's clothing. Established in 1957, Roman originally focused on manufacturing and wholesaling garments, primarily for independent retailers. Over time, the company expanded its business model to include direct retailing, opening its own stores and launching an online presence.
The challenge
Having sold online for some time, Roman had outgrown its ecommerce site. Built on old tech, it hampered efforts to innovate and optimise conversion, offered no support for mobile commerce and had become increasingly unstable - as a newsworthy event had made all too clear.
When 'The Dress' (is it blue/black or white/gold?) went viral, Roman website was inundated with hundreds of thousands of hits - but the opportunity to capitalise was damaged by long periods of downtime as the site struggled to scale.
It was clear that the company needed to freshen up its digital offering - rebuilding from the ground up on an agile, stable and scalable platform that would make it easy to innovate the customer journey across desktop and mobile experiences.
The solution: Remarkable Commerce Platform
Roman chose the Remarkable Commerce platform as the ideal foundation for reimagined digital channels - a rapid migration coupled with headless architecture and lightning fast, stable performance made it the ideal choice.
Platform
Relaunched weeks later on the Remarkable Commerce platform, Roman's new, high-speed ecommerce site offered improved customer journeys, including via mobile devices, and was built to scale.
Warehouse management system
Integration with the Remarkable WMS created efficiencies and now underpins the best delivery proposition on the market
Architecture
Headless, API-first architecture has accelerated Roman innovation roadmap - streamlining marketplace integration, payment method expansion and the launch of a fully loaded mobile app
Comprehensive integrations to meet all your needs
Remarkable Commerce supports a wide range of popular integrations that are essential for Roman. From payment gateways to CRM solutions, our platform connects effortlessly with the tools you need to optimise every aspect of your business.
Royal Mail
Loqate
Google Analytics
Adyen
Paypal
Cloudflare
Klarna Payment Gateway Integration
Google Ads Marketing Solution Integration
Apple Pay Payment Gateway Integration
Key features
Handheld scanning interface
Easy to use handheld scanning interface developed specially for Roman warehouse staff
Personalisation
Integration with Dynamic Yield for personalisation and A/B testing.
Fully responsive design and build
A fully responsive design and build that works seamlessly across all devices and screen sizes - ensuring a consistent user experience for all customers.
Advanced promotion and voucher module
An advanced promotion and voucher module that allows Roman to create and manage promotions and discounts across its product range.
Full Amazon and eBay integration
Full Amazon and eBay integration that allows Roman to manage its marketplace listings and orders from within the platform.
Bespoke CMS
A bespoke CMS that streamlines and adds pace to content management, enabling Roman to make changes quickly and easily.
Fully integrated with Remarkable WMS
An end-to-end solution fully integrated with the Remarkable warehouse management system (WMS)
Year on year sales
Roman has seen consistent year-on-year growth since migrating to the Remarkable Commerce Platform. The platform's flexibility and scalability have enabled Roman to achieve constant growth, with sales increasing by an average of 51% year-on-year.
+20%
+53%
+94%
-4%
+50%
+72%
+126%
+86%
Get more from marketplaces
Consumer engagement is key to success in the digital age. Our platform is designed to help you create meaningful connections with your customers, driving loyalty and repeat business.