Pedaling into the digital age
Building the Path to Success: How Westbrook Cycles Accelerated Growth with a Custom eCommerce Solution.
Client testimonial
Hear what our customers have to say about their experience with Remarkable Commerce.
"The Remarkable team have been instrumental in helping us achieve our growth goals. The replatforming journey from our previous platform onto Remarkable was very smooth and went live on schedule"
The results
Since migrating to the Remarkable Commerce platform, Westbrook Cycles has seen a significant increase in year-on-year sales. Their new platform has enabled them to deliver a better customer experience and drive growth.
year-on-year AOV growth
Increased page speeds
Increase in session duration and engagement
Overview
Westbrook Cycles are a well established online cycle retailer, catering to all cycling disciplines and shipping all over the world. Established over 25 years ago as a local shop selling and repairing bikes, Westbrook have witnessed excellent growth over the years.
The challenge
Established for over 30 years, Westbrook Cycles have grown from an independent bike shop in the market town of Stokesley, North Yorkshire - into one of the UK's best suppliers of all things cycling, supplying thousands of different products to customers all over the UK and the world.
As well as stocking and supplying a large range of bikes, they also supply everything a cyclist needs for a comfortable, safe and high performance ride across any discipline.
The team built their online business with a unique and personalised approach, ensuring the items they sell are not vastly available and are specialist in what they offer.
Westbrook have around 20,000 items on their site and many of the components are very similar too, with very small differences - making it hard for a customer to find the exact version they need.
Westbrook Cycles worked with their previous website platform for many years, growing their sales very slowly but finding difficulty with development speeds and then eventually became frustrated with the stagnation of the technology - this provided the motivation for looking for a new platform and service provider.
The solution: Remarkable Commerce Platform
Westbrook Cycles approached Remarkable after being impressed with the slick www.westbrookcycles.co.uk website - a long-standing Remarkable Commerce client who makes use of the entire Remarkable technology ecosystem (custom warehouse management platform and headless in-store site).
The retailer's requirements were comprehensive and their growth plans were ambitious - they were wanting a partner who could help them to speed up their online growth and had a wealth of experience to lean on.
Remarkable were commissioned to replatform Westbrook Cycles over to their platform and build them a best-in-class digital commerce site, where customers would feel motivated to engage with their product and purchase.
Platform
Within a 5 month replatform project, Remarkable migrated all of Westbrook's data feeds, stock feeds, product and customer data, as well as re-integrating key technologies like Klaviyo and several delivery couriers.
Improvments
The storefront was updated with several key improvements, including a variation/stock hover function on PLP's (product listing pages), and custom logic in the checkout flow to allow for different options based on basket contents.
Comprehensive integrations to meet all your needs
Remarkable Commerce supports a wide range of popular integrations that are essential for Westbrook Cycles. From payment gateways to CRM solutions, our platform connects effortlessly with the tools you need to optimise every aspect of your business.
Key features
Handheld scanning interface
Easy to use handheld scanning interface developed specially for Westbrook Cycles warehouse staff
Personalisation
Integration with Dynamic Yield for personalisation and A/B testing.
Fully responsive design and build
A fully responsive design and build that works seamlessly across all devices and screen sizes - ensuring a consistent user experience for all customers.
Advanced promotion and voucher module
An advanced promotion and voucher module that allows Westbrook Cycles to create and manage promotions and discounts across its product range.
Full Amazon and eBay integration
Full Amazon and eBay integration that allows Westbrook Cycles to manage its marketplace listings and orders from within the platform.
Bespoke CMS
A bespoke CMS that streamlines and adds pace to content management, enabling Westbrook Cycles to make changes quickly and easily.
Fully integrated with Remarkable WMS
An end-to-end solution fully integrated with the Remarkable warehouse management system (WMS)
Year on year sales
Westbrook Cycles has seen consistent year-on-year growth since migrating to the Remarkable Commerce Platform. The platform's flexibility and scalability have enabled Westbrook Cycles to achieve constant growth, with sales increasing by an average of 51% year-on-year.
+50%
+55%
-10%
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