The Difference for WoolOvers is
REMARKABLE
Leading retailers rely on Remarkable Commerce for performance, innovation and growth.
sales growth in 2020
sales growth across international storefronts
How WoolOvers Conquered the UK, then the rest of the world
The Solution
- High-performance brand and international websites launched
- Full integration with stock and order management systems
- Full Amazon marketplace integration
- Payments via Adyen, PayPal and Amazon
- Fully integrated with Global-e for international fulfilment
- Bronto integration for email marketing
- Affiliate window integration
- Motion Point integration for translation
The Results
- 73% sales growth in 2020
- 45% sales growth across international storefronts
- 75% rise in revenue from organic search traffic
- WoolOvers has grown to become the UK's largest pure play knitwear retailer
Lawrence Werrett, Web Operations Manager, WoolOvers.
The Challenge
For many years WoolOvers had operated from a web platform powered by IBM WebSphere, but the technology was aging, and the developers involved at the time faced increasing challenges with updates, bugs and site performance.
With ambitious growth and international expansion plans to execute, it needed a new platform that would deliver the performance and agility required to drive step-change commerce performance.
The Solution
WoolOvers chose the Remarkable Commerce Platform as the basis for a high-performance brand site and to enable the rapid launch of dedicated international sites in Ireland, Russia, Australia, and mainland Europe.
The Remarkable team worked to customise the platform to WoolOvers' roadmap for the business - to provide an agile platform for innovation and growth - the first refreshed site going live within weeks.
- ERP integration enables a seamless flow of order, product and fulfilment data to underpin efficiency and customer service
- Further integrations - across fulfilment, payment systems, translation, optimisation and marketing tools - delivered a seamless environment tailored to existing business processes
- Amazon marketplace integration extended the brand's reach
Stand-out Feature
The Remarkable Commerce team developed a tailored merchandising algorithm to automatically organise products into best-selling order. Upon launch this feature showed an immediate boost to conversion and revenue, and gave WoolOvers a crucial edge over the competition.
The Results
- 73% sales growth in 2020
- 45% sales growth across international storefronts
- 75% rise in revenue from organic search traffic
- ERP integration enables seamless flow of order, product and fulfilment data
- £32m online revenue in 2020 made WoolOvers the UK's largest pure play knitwear retailer
The tech stack
The Remarkable Commerce team developed and maintains heavily customised platform architecture for WoolOvers:
About WoolOvers
WoolOvers has grown from humble beginnings in 1989 to establish itself as the UK's largest pure play knitwear retailer.
Visit WoolOvers
