Keep your customers engaged while promoting your products or services with email marketing
Email is a powerful form of marketing that can play a central role in your strategy by allowing you to build customer relationships, brand awareness and engagement between purchases or actions taken on your site. Whether your site is eCommerce or lead generation, you can send engaging email communications to your customers and make them aware of your latest products, services or projects.
As well as getting your site integrated with an email service provider, our marketing team can help you create campaigns that users will open and engage with. We will then measure engagement metrics such as click through and open rate that indicate where email elements can be optimised for the best performance.
Choosing the right email service provider is key to generating the best return on investment, which is why we will go over those available and if they will be appropriate for your mailing list size and how often you want to send emails to subscribers.
Popular email service providers that we can help you integrate with include:
There are many different ways you can communicate with your subscribers through email. Once integrated with an email service provider, you run multiple campaigns that engage subscribers differently.
Types of email campaigns include:
Building a mailing list
There are many ways to capture user email addresses and build your mailing list. The most popular being an opt-in pop-up form that appears to users browsing on your site. This quick and convenient option makes it easy for users to share their contact information with you and get added to the mailing list
Whether your email communications will be promotional or informational, you can tell users what they can expect all on the pop-up form. If you are able to offer an incentive such as a discount code upon sign-up, this can be much more effective than just telling users they can sign up to receive messages from your business.
We can help you create an eye-catching and engaging pop up form for your site that includes all the information around your email marketing needed for a user to sign up to your mailing list.
An engaging opt-in pop-up form should include:
- An attractive headline that details the benefit a user will get from signing up to your mailing list
- A relevant description or tag line that is brief and likely to encourage users to sign up
- Simple form fields to capture user data like their name and email address
- A call to action subscribe button that clearly invites users to click right away