Search Engine Optimisation (SEO)
Our Nottinghamshire based expert marketing engineers make search work for you.
We spend time really understanding your business and what makes it special to your customers. That means looking at your long-term goals, the phrases and keywords which really describe your brand, but also what your customers are looking for to ensure we deliver a return on your investment.
We have worked with ecommerce seo clients from a range of different sectors including Fashion, Sporting Equipment, Homeware and more. These industry leading companies were looking to increase traffic from search terms for their core business areas as well as increase brand visibility within their niche.
Our experience in technical SEO will provide results-driven organic search via campaigns tailored to your specific requirements. This incorporates both the needs of the customer as well as the needs of the business.
Next, we create a unique strategy for your site. That means uncovering its strengths and also any weaknesses it might have. Then, we share with you what we think will work best to help really draw in the right visitors. Not just covering the technical, internal and external aspects, but also content and your ongoing campaign approach.
After that, it’s time for us to put your new strategy in place and deliver results as per a strategic monthly campaign. But we’ll also give you a jargon free monthly report on how well it’s working, with actual results.
As your business grows and moves up the rankings, our strategy will adapt to get bigger and better results from all the major search engines for multiple relevant search terms.
Our SEO strategies are tried, tested and ethical ensuring that you will see results. We know what it takes to win the best results with SEO in the shortest amount of time.
Technical SEO audit
The SEO process will start with a comprehensive technical SEO audit so check every aspect of the site.
Here we will look at the site hierarchy, core web vital issues, duplicate content, indexation issues, website speed, broken pages and links and a lot more.
Keyword research
We put together a comprehensive list of relevant keywords and keyphrases and work with you to see which are the right ones to target for your business.
Competitor audit
We research your direct competitors to see how they perform and which keywords they are targetting. If they have any particular strengths, we will look to integrate them into your strategy to take that edge away.
Content plan
We will look at the pages relating to the keywords we’ve chosen and ensure content on these pages is optimised. We may suggest current pages are edited and new pages created to achieve results.
This includes the page titles and meta descriptions and well as on page copy and blog posts.
Website migration & launch support
We work with our in-house development team to make the process of moving to a new website as smooth as possible. We have a comprehensive list of checks and double checks we follow to ensure that when the site switches over, there is no interruption to the service.
Backlink audit
Backlinks are an important factor so we will check your backlink profile to make sure the links to your site are going to the correct pages to maximise their benefit. We will also check and potentially remove any harmful or toxic poor quality backlinks and get them removed if necessary.
Account management & transparency
You’ll also have direct access to your delegated account manager throughout the day. if you would like up-to-date progress to see how your campaign is progressing.
You also have access to all documents that we are working on and the tools used to track our work so you can see exactly where we are at any time.
We will also have weekly, monthly or quarterly catch ups to discuss the current progress and agree on a plan to work on moving forward taking current business objectives into account.
Local SEO
Google My Business (GMB) is a service to help local businesses appear on Google. These listings show the businesses key information in knowledge panels and location in Google maps. We optimise these listings if you have a single physical location or multiple businesses throughout the world.
Frequently-asked questions
What is SEO?
Search engine optimization (SEO) is the process of ensuring a website is firstly, visible and accessible to search engines and secondly, optimised to appear for relevant search terms.
How does SEO work?
SEO is the process of making your website accessible and friendly to search engines. There are hundreds of ranking signals used by Google, Bing, etc to rank your site and we work with you to make sure these are incorporated into your site.
Does SEO deliver results quickly?
SEO is very much a marathon not a sprint. But our SEO strategies combine both quick wins with slower burning, long term tactics to consistent results over a long period of time.
Our initial strategy will focus on improving the current site, removing any pitfalls that may prevent users and search engine bots from accessing your site. Simultaneously, we look at long-term strategies that will allow us to build towards greatness.
Can we expect ROI from SEO?
Absolutely, we provide weekly or monthly reports focused on attributing the work completed to website performance.
How do search algorithms work?
Search algorithms read through billions of webpages to find the most relevant, trustworthy and useful ones to match the term you searched for.
These algorithms use a ranking system made up of a whole series of factors from your query intent, including your location to the expertise, authority, trust and relevance of the pages they return.
While nobody knows 100% what all the factors are and how much weight is applied to each, we have years of experience in optimising and adapting to changes in the algorithm.
But, we do know the main ranking factors that we take into account:
- Overall site health
- Page load speed
- Mobile friendliness
- User experience
- Quality backlinks
- Page titles
- Onpage content