Your Commerce Health Check

checkout white-paper

Expert strategies for boosting Checkout Conversion Rate

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Are you losing too many sales at the checkout?

If so, you’re not alone. The average cart abandonment rate in 2021 was 87.4%. That’s nine out of every ten customers deciding against a purchase at the last moment, so what is going on here?  

The bottom line is, while retailers invest a great deal of time and money in optimising the customer journey, the checkout needs a level of specialist attention that is all too often overlooked – or worse, made impossible by inflexible, templated checkouts.  

This is no secret for business leaders and marketing teams, who know that checkout pages outstrip all other pages when it comes to abandonment rates – getting the checkout experience right is crucial to driving sales, but what are the right strategies for checkout optimisation?   

We’ve hand-picked the checkout strategies and optimisations that are proven in the wild – read on to find out how they could help you reduce checkout abandonment rates and deliver more sales.   


  1. Introduction & contents

  2. Platform comparison

  3. Key stats

  4. Boost add-to-bag behaviour

  5. Basket optimisations

  6. One-page vs multi-page vs one-click

  7. UX top tips

  8. Field validation techniques

  9. In action: Roman

  10. Additional resources

Increase conversion rate with these checkout optimisations

How can we help?

Products & services

Commerce platform

Remarkable Commerce is the powerful, unified eCommerce platform that delivers fully-tailored omni-channel experiences for many leading UK retail brands.


Mobile apps

Grow revenue through an additional sales channel and utilise our out-of-the-box framework to launch a Native eCommerce App. Customised and stylised for you, then smoothly launched by Remarkable Commerce.


Marketing services

We take great pride in establishing the best marketing methods to reach your business goals. If you're not sure which of our services best meet your needs, get in touch - we would love to have a chat!