22nd September, 2025

The Agentic Commerce Playbook

Agentic commerce is a far-fetched concept for almost every retailer, but this playbook will get you up to speed on what’s coming - and how to prepare.

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Agentic commerce is a far-fetched concept for almost every retailer, but this playbook will get you up to speed on what’s coming - and how to prepare.

Agentic commerce is a far-fetched concept for almost every retailer, but this playbook will get you up to speed on what’s coming - and how to prepare. Pretty soon; you won’t always be the one clicking or tapping “add to basket.” Instead, you’ll tell an AI what you want - and it will find the best deal, negotiate, buy it, and track the delivery for you. All in the background. All while you get on with your life.

We call this agentic commerce: a world where AI agents do the buying and selling for us.

During the past few years, we have been experimenting with AI, LLM’s and the emerging paradigm of agentic commerce. This whitepaper shares our learnings and the thought process that led us to a clearer understanding of what agentic commerce is and how to prepare for it.