Developing cutting-edge Progressive Web Apps that help achieve considerable growth to mobile conversion
Progressive Web App Development
Developing cutting-edge Progressive Web Apps that help our clients achieve serious growth in mobile sales conversion.
Tailored progressive web app development with deep integration within FUSN commerce technology provides the best mobile web experience for our clients’ customers.
Essentially a progressive web app is a mobile optimised website that has functionality previously only available within native apps.
An optimised website will possibly already have mobile focused functionality like having unique navigation for small screen mobile users. It will also have been built to be screen responsive and will work across a wide range of web browsers and devices – from small screen mobiles and tablets to large HD television displays. However, traditionally a mobile website lacked key functionality that could only be available with a fully native app development – for example, an app written specifically using the Apple SDK or related technologies like SWIFT.
A progressive web app can provide many of the benefits that come with having a native app but using it would not require users to download anything; they simply visit an ecommerce site as they would normally and the progressive web technology serves the site with functionality and usability as if they were using a native app.
Some key benefits of a progressive web app
Internet connections can be unreliable, especially for any visitor who is on the go. A technology called ‘service workers’ enables the progressive web app to retain key content and functionality even when a device goes offline
App icon capability
Re-engage your mobile customers and allow them to create their own app icon for your PWA on their mobile device. Just like a native app they will see your app icon identity and are then only a press away from returning in the future.
A powerful way to communicate important messages to your customers. If they accept web push notifications they will receive a notification when you send key sales and other messages. A powerful way to increase ecommerce re-engagement.
We developed and launched a progressive web app back in August 2017 for our client Moss Bros PLC, one of the first PWA ecommerce sites in the UK.
Within a year it was clear that the PWA was converting mobile visitors at over 33% more than the previous trading period.
To view the Moss PWA please select this link on a small screen device: www.moss.co.uk
The progressive web app for Roman Originals PLC was launched in January 2018.
A year later there was a staggering 81% increase to mobile sales via the Roman PWA compared to the previous mobile website.
To view the Roman PWA please select this link on a small screen device: www.romanoriginals.co.uk