Email Marketing
Keep customers engaged by communicating directly to their inbox
Email marketing
Email campaigns are central to online customer interactions.
Vital for keeping customers updated with their order, your store, sales, or new product lines, well-crafted email campaigns can develop brand trust and recognition, helping to build a loyal group of regular customers.
Partnered with leading email service providers
Become a partnerOver the years we have partnered with many leading email marketing platforms to deliver our clients the best email marketing experience. With every integration custom built to suit the needs of each retailer, it's now easier than ever to create, send, and track your email performance.
As well as getting your site integrated with an email service provider, our marketing team can help you create campaigns that users will open and engage with. Working with your to achieve goals around customer relationships, brand awareness, and engagement, these targeted and personalised campaigns can deliver unique experiences for both ecommerce and lead-gen platforms.
We can also provide detailed reports to measure engagement metrics such as click-through and open rate that indicate where email elements can be optimised for the best performance.
Building a mailing list
The first step to a successful email marketing campaign is having a mailing list of interested parties to which to send it. Customer (and potential customer) emails can be collected from:
- E-receipts in physical stores
- Alongside online purchase information
- On-site pop-up forms
Headline
An attractive headline that details the benefit a user will get from signing up to your mailing list
Description
A relevant description or tag line that is brief and likely to encourage users to sign up (tell them what to expect)
Fields
Simple form fields to capture user data like their name and email address
CTA
A call-to-action subscribe button that clearly invites users to click right away
Triggers
Try experimenting with triggering the banner at different times. Examples include when the mouse leaves the browser, or after a set time of site inactivity.
Incentive
If you are able to offer an incentive such as a discount code upon sign-up, this can be much more effective than just telling users they can sign up to receive messages from your business.
Eye catching headline
Want the inside scoop? Join our email list and be the first to know about exclusive events, secret recipes, and exciting surprises!
By signing up you'll receive a 10% discount on site
Trigger
Banners
Trigger
Banners
Our team can help create an eye-catching and engaging pop-up form for your site, fully integrated with your chosen email service provider that gives users all the information users need to sign up to your mailing list!
Welcome email
Welcome emails are sent when a user signs up to the site's mailing list. This can also be for users to confirm a subscription and get added to the mailing list and are a great way to set the tone and establish your brand voice early.
Newsletters
Email newsletters notify subscribers of new products, services, projects, and more that are happening within the business. These ongoing communications should be in a simple format so subscribers can easily navigate and read content such as articles.
Abandoned basket
Email reminders about products that a user has added to their online basket but not yet purchased can be a very effective way of reducing checkout abandonment. Experiment with sending these at varying intervals after the basket is abandoned to see which yields the best results.
The high-visibility placement of these ads, combined with the visual image element and high level of buyer intent lead to an incredibly high click-through and purchase rate making shopping ads a great choice for any ecommerce site.
Lead nurturing
Lead nurturing emails that introduce a tightly connected series of useful targeted content. This campaign type can guide small groups of users through the marketing funnel up to the point of purchase with messaging such as “We noticed you are interested in x type of content” then offering more content they are likely to engage with.
Product update
Product update emails could be a weekly digest of new products or offerings that subscribers are likely to find appealing or useful. These could also concern items a user has added to their wishlist, updating them on stock availability or pricing changes.
Transactional
Transactional emails such as order confirmations are sent to customers after purchasing a product or downloading a whitepaper. This will also contain all the details about the recent purchase for customer reference.
Re-engagement
Re-engagement emails that are designed to put your business back in a customer's mind. These emails could be sent to inactive subscribers and include an incentive such as a discount that will bring them back to the site. This is a great way to gain valuable feedback from subscribers who are willing to tell you about their experience with your business.
Grow a remarkable culture here improvement
We can also create in-depth reports on SEO performance to be delivered on a monthly or quarterly basis, helping you keep track of how your site is doing long-term and providing insights into strategy and campaign success.