Marketing Services
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Organic Marketing (SEO)
Search engines crawl and index billions of web pages each day, and are constantly updating and checking their archive, making sure that everything is up-to-date for the best user experience.
While the exact makeup of the algorithm isn't shared by the search engine themselves, and they are constantly making tweaks to the formula used, some of the main ranking factors looked for in a site include:
Overall site health
Maintaining a functional site with working links and relevant redirects is critical for user navigability and search-engine comprehension.
Quality backlinks
As well as being an additional source of traffic, backlinks from reputable sources can help to show your site is trustworthy.
Page load speed
The slower a page loads, the more likely a user is to click away so make sure you deliver your content within the expected timeframe.
Page titles
Clearly label your pages with properly tagged titles with keywords that help search engines navigate and index each page accurately.
Mobile friendliness
With over half of Google searches now made on mobile, it's more important than ever for your site to be suitable for heavy mobile use.
Onpage content
Well-written, relevant content boosts user retention and a clearly-tagged structure assists search engines in understanding what each page is about.
User experience
Search engines put user experience before everything else so make sure your content is well-written and your site easy to navigate.
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Mobile-first UX & Development Services
User experience has become an increasingly prominent factor in recent updates, and so the most important thing you can do to safeguard your site's performance in the long run is to make it work for your users. Our team of state-of-the-art UX designers and developers are here to help with this, making sure their work is felt by both the website's users, and the search rankings.
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Keyword research
A good keyword list is the foundation that a lot of technical SEO is built on. Knowing what your website is about, and which terms you want to rank for; keyword research is all about harnessing that inbound traffic by appearing in search results relevant to your offering.
Taking into account keyword popularity, searcher intent, keyword competition, and relevance to your site, our team of SEO experts will provide you with a list of key words and
terms that can be used in your content to help boost rankings in key places for your business. Once this list is compiled it can be used to influence content writing, make on-page optimisations, and even inspire new content ideas.
Content
Whether it's creating long-form content for blog posts, web pages, and email campaigns, or shorter-form product descriptions and social posts, content is key to creating a good user experience.
High-quality, relevant content on your site will give you more opportunity to show up in search engine results. We produce the content you need to fully optimise your website to help increase the reach of your business online. Writing with your customers in mind, we consider language, layout, and keywords when creating your content to stay true to your brands voice and messaging, whilst also optimising for search engine comprehension.
This includes writing specifically designed around SEO such as metadata, schema, and structured snippets; the coveted 'position 0' on a search engine results page, as well as keeping your metadata up to date. The title tag and meta description are often the first thing people will ever see about your company online so saying the right thing here is important.
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Backlinks
Link building is one of the oldest foundations of SEO. From its origins as purely a numbers game, search engine algorithms now put much more weight in the authority, relevance, and quality of linking domains, and as such, these backlinks can form an integral part of your SEO strategy through two main components
Authority
The more authority a site has the more authority it will pass; think a restaurant recommendation from a professional chef versus an anonymous blog poster. Relevant, well-labelled links from high-authority sources within your niche can help make your site more authoritative in turn.
Traffic
Links from other sites can also drive traffic. Whether it’s a gift guide or company listing, backlinks provide yet another way for people to discover and access your site.
Through our link-building tactics, we aim to earn links that have value and build up your backlink profile using organic and paid methods over several backlink types including:
Affiliate network
We can also help to build up your affiliate network via our affiliate services.
Affiliate networkAudits and reporting
Not sure where to start with your organic marketing? Our team offers comprehensive audits in several areas helping you to gain insight and optimise your digital strategy.
SEO audit
The all-around on-page SEO audit, checking every aspect of the site including structure, page speed, duplicate content, indexing issues, metadata and more.
Competitor audit
We research your direct competitors to see how they perform, which keywords they are targeting, and what content they are producing. Key strengths and differences can then be integrated into your own strategy, taking that edge away from your competition.
Content audit
A full audit of your site's content highlights any issues or missing opportunities. We can also provide a full and effective content strategy designed to enhance your search visibility.
Backlink audit
A comprehensive check of your backlink profile. Our team can check your existing backlinks, reactivate dead or broken ones, and flag toxic links that could damage your rankings.
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We can also create in-depth reports on SEO performance to be delivered on a monthly or quarterly basis, helping you keep track of how your site is doing long-term and providing insights into strategy and campaign success.