Your Commerce Health Check

Welcome to Westbrook Cycles

Welcome to Westbrook Cycles

Published on 2022-08-04 by Brad Houldsworth

Remarkable are pleased to announce and welcome an exciting retailer into our client portfolio – cycling brand, Westbrook Cycles.

Established for over 30 years, Westbrook Cycles have grown from an independent bike shop in the market town of Stokesley, North Yorkshire - into one of the UK's best suppliers of all things cycling, supplying thousands of different products to customers all over the UK and the world.

As well as stocking and supplying a large range of bikes, they also supply everything a cyclist needs for a comfortable, safe and high performance ride across any discipline. The team built their online business with a unique and personalised approach, ensuring the items they sell are not vastly available and are specialist in what they offer.

Westbrook have around 20,000 items on their site and many of the components are very similar too, with very small differences - making it hard for a customer to find the exact version they need.

Westbrook Cycles worked with their previous website platform for many years, growing their sales very slowly but finding difficulty with development speeds and then eventually became frustrated with the stagnation of the technology - this provided the motivation for looking for a new platform and service provider.


Westbrook Cycles approached Remarkable after being impressed with the slick website - a long-standing Remarkable Commerce client who makes use of the entire Remarkable technology ecosystem (custom warehouse management platform and headless in-store site).

The retailer’s requirements were comprehensive and their growth plans were ambitious - they were wanting a partner who could help them to speed up their online growth and had a wealth of experience to lean on.

Remarkable were commissioned to replatform Westbrook Cycles over to their platform and build them a best-in-class digital commerce site, where customers would feel motivated to engage with their product and purchase.

Within a 5 month replatform project, Remarkable migrated all of Westbrook’s data feeds, stock feeds, product and customer data, as well as re-integrating key technologies like Klaviyo and several delivery couriers.

The storefront was updated with several key improvements, including a variation/stock hover function on PLP’s (product listing pages), and custom logic in the checkout flow to allow for different options based on basket contents.

  • The new Westbrook Cycles site launched in June 2022 and an immediate improvement in customer journey was realised - having a positive impact on average-order-value, traffic and behaviour metrics.

  • The average page speed has improved by 15%, so that customers can browse the site and enjoy faster loading pages than previously seen. This has a direct impact on conversion rate and engagement.

View their success story here

Phil Harrison, Website Manager at Westbrook Cycles, commented with:

"The new Remarkable Commerce platform now enables us to begin retailing without constraints and restrictions, knowing that the platform and the development team are capable of delivering what we need. The replatforming journey from our previous platform onto Remarkable was very smooth and went live on schedule. The team at Remarkable are great to work with and we are looking forward to working closely with them, to help us to grow our sales and brand for many years to come."

Remarkable Commerce CEO, Mark West, commented on the launch:

We are delighted to welcome Westbrook Cycles into the Remarkable family. The re-platform project has been a smooth journey, which involved many challenges and new innovations being created. We look forward to helping Westbrook to achieve fantastic growth in the years ahead.

We are proud to welcome Westbrook Cycles to begin trading via the Remarkable Commerce platform – which as a platform, will enable Westbrook to dial up its digital growth. For mid-sized retailers considering a platform move, click here to take a deeper look at our platform page to learn more about the Remarkable Commerce Platform.

If you’re interested in learning more about the key differences between popular eCommerce platforms, we have delved into the differences between Shopify Plus, BigCommerce and Remarkable Commerce. As two of the most popular, fastest-growing commerce platforms in the market today, Shopify and BigCommerce are often two of the most popular choices when reviewing eCommerce platform providers – and more commonly now, in the enterprise space too. Click here to read this article.

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