The Difference for M&Co is
REMARKABLE

The Challenge

Once one of Scotland's biggest family-owned retailers begun to see sales slump in recent years, caused by the coronavirus pandemic. In early 2023, the M&Co brand name was acquired by AK Retail Holdings (the Yours Clothing group, which includes the brand's Yours Clothing, Long Tall Sally, BadRhino and Pixie Girl) - bought out of administration. With the store portfolio excluded from the acquisition and the existing stock and staff, the Yours Clothing group had the ambition to transform the brand into a successful online retailer and give their existing loyal customers a fresh collection of clothing to discover and purchase.

It was clear that the company needed to freshen up its digital offering - rebuilding from the ground up on an agile, stable and scalable platform that would make it easy to innovate the customer journey across desktop and mobile experiences.

The previous BigCommerce platform was operated by the previous owners and team, which was shut down and a holding page was created, whilst the new storefront was built. The biggest challenge was regarding the project timeline, and not wishing to keep customers waiting too long.

The Solution

The new owners of M&Co chose the Remarkable Commerce platform as the ideal foundation for reimagining the brand, as their other brands all use the same platform. Remarkable's ability for a rapid migration coupled with a lightning-fast, stable headless architecture, made it the ideal choice.

Relaunched weeks later on the Remarkable Commerce platform, the new M&Co website is a high-speed and highly-optimised eCommerce store with improved customer journeys and UX.

Fully integration with the Remarkable WMS, and connected with the other Yours Clothing group brands, M&Co is now operated efficiently and effectively. The shipping options match the other brands and orders are managed in the same process, allowing the group to offer great shipping and returns options from launch.

The platform's headless, API-first architecture has accelerated the trading and performance for M&Co - streamlining marketplace integration, payment method expansion and the launch of a feature-rich mobile app, relying on a stable and fast API library.

Stand-out Feature

As a multi-brand retailer, the group of 5 brands see many of their customers buying from all brands and therefore it was important for Yours Clothing to allow customers to find and discover products from all of their brands, across all sites

On the M&Co site, customers can browse and purchase products from any of the 5 brands - this enables a customer to buy a wide range of products, even for other family members, in 1 order.

The Results

• Brand new storefront, using the Yours Clothing group architecture
• 23% conversion rate growth
• Warehouse management integration drives efficiency and processes