The tech stack chosen by a retailer will determine their digital performance, thus making the wrong option might be fatal. However, re-platforming is a massive undertaking for any store and should not be underestimated
HEADLESS COMMERCE GUIDE
The world of eCommerce is changing constantly: some would even say it’s lost its head! Headless commerce is an innovative eCommerce technology approach which separates the platform from the front-end delivery layer, allowing for greater flexibility, customisation, and a more rapid speed to market.
Introduction to Headless Commerce
Headless architecture and simple API integrations give you the flexibility to engage customers across every retail touchpoint from web, mobile and apps, to marketplaces and in-store while delivering a seamless omnichannel experience. The headless decoupling of your platform backend and frontend storefront(s) lets you make changes to both systems separately, unlocking whole new levels of adaptability.
Remarkable Commerce use a pre-integrated front-end accelerator to slash the time-to-market for new digital storefronts, allowing you to focus on UX, brand strategy, and optimisation: ultimately growing your brand rather than getting sidetracked with technological challenges.Learn more about our platform
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Featured Headless story
Crafted with love, enabling growth at speed! Westbrook Cycles launched their headless, scalable and engaging new eCommerce storefront to the delight of their customers.
Unify your customer experiences across all touchpoints
Headless commerce software perfectly meets today’s need for an efficient omnichannel customer experience. The unique structure of this software allows it to deliver unlimited flexibility and unified experiences with multi-device access.
Customer needs and expectations change over time, but they should still receive a consistent customer experience across all devices and channels. Each touchpoint that a customer has with your brand holds a different weighting towards their purchase, and any poor experience may discourage them from converting altogether. This is why unifying your customer experience is incredibly important for every brand.
Going beyond the typical “people who bought X also purchased Y”, customers now expect brands to talk directly to them with their marketing efforts, using data to power the personalisation elements on CMS, mobile apps, and social channels.
Freedom to choose best-of-breed eCommerce solutions
Thanks to an API-first approach, headless commerce gives you the freedom to build a fully adaptable eCommerce stack with all the best-of-breed solutions, from eCommerce platforms, headless CMS, and 3rd party integrations (including checkout, site search, loyalty programs, and PIM), to any legacy systems that the business is tied to.
The headless approach gives complete freedom to plug, unplug, and exchange individual solutions, working easily and adaptably to find the ideal combination for your brand.
Additional points to consider
Replatforming success stories
Remarkable were commissioned to replatform Westbrook Cycles over to their platform and build them a best-in-class digital commerce site, where customers would feel motivated to engage with their product and purchase.