Headless Commerce Guide

Allow for greater flexibility, customisation and rapid time-to-market.

Introduction to Headless Commerce

Headless architecture and simple API integrations give you the flexibility to engage customers across every retail touchpoint from web, mobile and apps, to marketplaces and in-store while delivering a seamless omnichannel experience. The headless decoupling of your platform backend and frontend storefront(s) lets you make changes to both systems separately, unlocking whole new levels of adaptability.

Remarkable Commerce use a pre-integrated front-end accelerator to slash the time-to-market for new digital storefronts, allowing you to focus on UX, brand strategy, and optimisation: ultimately growing your brand rather than getting sidetracked with technological challenges.

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Platform comparisons

Ecommerce Platform Battles: Magento Commerce vs Salesforce Commerce Cloud vs Remarkable Commerce

The tech stack chosen by a retailer will determine their digital performance, thus making the wrong option might be fatal. However, re-platforming is a massive undertaking for any store and should not be underestimated

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Ecommerce Platform Battles: Shopify Plus vs BigCommerce vs Remarkable Commerce

A retailers technology stack choice will set the path for their digital performance, so choosing wrongly can be truly disastrous.

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Ecommerce Platform Battles: Commercetools vs SAP Hybris vs Remarkable Commerce

The underlying technology that a brand is built on will determine their digital performance, enabling growth if the right platform is chosen. Our guide compared the key differences between these 3 top eCommerce platforms.

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Key Differences	Headless	Traditional
Frontend, UX and styling	Unlimited styling control No data changes required	All content connected and styled collectively Components are connected
Personalisation	True 1:1 content personalisation without development work Pull/push data from multiple sources	Slow to implement and slow to update Inaccessible data requirements
Development agility	Add new channels at speed Effortless integrations	Higher IT / maintenance costs Slow time to market and inability to add new custom functions
Optimise Performance	Faster conversion rate optimisation Launch and remove tests (like adding new functions) with ease	Site performance is tied to backend Unable to speed up site due to passing of data

Featured Headless story

Crafted with love, enabling growth at speed! Westbrook Cycles launched their headless, scalable and engaging new eCommerce storefront to the delight of their customers.

Read their success story

Tangible benefit

Unify your customer experiences across all touchpoints

Headless commerce software perfectly meets today’s need for an efficient omnichannel customer experience. The unique structure of this software allows it to deliver unlimited flexibility and unified experiences with multi-device access.

Customer needs and expectations change over time, but they should still receive a consistent customer experience across all devices and channels. Each touchpoint that a customer has with your brand holds a different weighting towards their purchase, and any poor experience may discourage them from converting altogether. This is why unifying your customer experience is incredibly important for every brand.

Going beyond the typical “people who bought X also purchased Y”, customers now expect brands to talk directly to them with their marketing efforts, using data to power the personalisation elements on CMS, mobile apps, and social channels.

Tangible benefit

Freedom to choose best-of-breed eCommerce solutions

Thanks to an API-first approach, headless commerce gives you the freedom to build a fully adaptable eCommerce stack with all the best-of-breed solutions, from eCommerce platforms, headless CMS, and 3rd party integrations (including checkout, site search, loyalty programs, and PIM), to any legacy systems that the business is tied to.

The headless approach gives complete freedom to plug, unplug, and exchange individual solutions, working easily and configurations to find the ideal combination for your brand.

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Is headless commerce worth it?

Additional points to consider

Data quality and API access

Before moving over to a headless-style platform, it’s well worth reviewing the quality of your product data to make sure that you can pull all the data you want via APIs. If this is not currently possible, a different approach may be needed.

Tech complexities

Occasionally, systems and technology are not compatible, meaning you are forces to find lengthy or costly workarounds, or relying on middleware to connect systems together.

Business size

Due to the time and complexities involved in a headless commerce setup, it is generally thought that your business should have an annual turnover of at least £50m to warrant the investment.