2022 digital-retail-index

Download the UK eCommerce Index: Which Retailers are Setting the Standard for Best Web Experience?

Introducing the 2022 Digital Retail Index

Understanding what a top-performing website looks like today is a good way to benchmark your own and make any improvements. The UK 2022 Digital Retail Index, developed by Remarkable, is based on a regular analysis of retailers from the IRUK Top500 list.

The criteria used to create the index use Google’s Lighthouse tool to monitor performance based on four groups of metrics, these are:

  • Accessibility

  • SEO

  • User experience (UX)

  • Site speed (milliseconds of load speed)

Further details on these metrics are available here. The total scores were calculated using all available metrics of the Google Lighthouse report, including the 4 columns of stats shown below.

Top 10 websites

The top 10 performing retailers are a mix of traditional high street names and online-only brands. Leading the way with 381 out of 400, having gained an impressive perfect score of 100 for SEO and 98 for accessibility, is cosmetics retailer The Body Shop.

Pet food and accessories retailer Jollyes and outdoor apparel brand Regatta completed the top three, outperforming major brands including Dunelm, Holland & Barrett and WHSmith.

PositionRetailerURLAccessibilitySEOUXSpeedTotal
1
The Body Shop https://www.thebodyshop.com/en-gb/
98
100
83
1956
381
2
Jollyes https://www.jollyes.co.uk/
100
99
100
3711
372
3
Regatta Outdoor Clothing https://www.regatta.com/
87
92
92
5357
366
4
Dunelm https://www.dunelm.com/
88
100
100
1269
365
5Platform by Remarkable Commerce
Moss Bros. https://www.moss.co.uk/
80
84
83
2936
364
6
Swoon https://www.swooneditions.com/
88
89
100
2936
363
7
MkMbs https://www.mkmbs.co.uk/
83
85
100
2461
361
8
VictoriaPlum.com https://victoriaplum.com/
97
92
100
1384
360
9
Craghoppers https://www.craghoppers.com/
87
99
92
5127
359
10
Warren james https://www.warrenjames.co.uk/
100
86
92
1710
357
11
Fortnum & Mason https://www.fortnumandmason.com/
93
81
100
1916
357
12
Holland & Barrett https://www.hollandandbarrett.com/
94
85
100
3011
356
13Platform by Remarkable Commerce
Roman Originals https://www.romanoriginals.co.uk/
100
99
83
3577
351
14
Hobbycraft https://www.hobbycraft.co.uk/
98
92
92
1805
350
15
WHSmith https://www.whsmith.co.uk/
93
93
92
6092
347
16
Joy https://www.joythestore.com/
83
93
92
2441
346
17
Ugg https://www.ugg.com/uk
100
86
75
3579
345
18
Sneakersnstuff https://www.sneakersnstuff.com/
98
91
100
1072
345
19
Calvin Klein https://www.calvinklein.co.uk/
83
98
92
7348
344
20
Mainline Menswear https://www.mainlinemenswear.co.uk/
93
100
100
2064
342
21
Superdry https://www.superdry.com/
94
77
83
1847
341
22
Etsy https://www.etsy.com/uk/
100
100
83
1354
340
23
David Shuttle https://www.davidshuttle.com/
82
89
0
3954
339
24
Garmin https://www.garmin.com/en-GB/
94
84
92
1862
338
25
The Co-operative Electrical https://electrical.coop.co.uk/
75
100
92
3692
336
26
Feelunique.com https://www.feelunique.com/
97
93
83
2239
335
27
Harrods https://www.harrods.com/en-gb
88
86
92
2394
335
28
Pavers https://www.pavers.co.uk/
87
84
92
1338
335
29
Forever 21 https://www.forever21.com/uk/shop
94
93
92
4722
334
30
Wyevale Garden Centres https://www.wyevalegardencentres.co.uk/
91
82
100
1802
334
31Platform by Remarkable Commerce
Absolute Snow https://www.absolute-snow.co.uk/
53
85
75
3053
334
32
Forbidden Planet https://forbiddenplanet.com/
87
90
92
1563
333
33
Jessops https://www.jessops.com/
87
76
83
1829
333
34
Jaeger https://www.jaeger.co.uk/
100
100
100
1995
332
35
Just Eat https://www.just-eat.co.uk/
100
100
100
3143
332
36
G-Star Raw https://www.g-star.com/en_gb
89
86
100
2705
332
37
Walls and Floors https://www.wallsandfloors.co.uk/
60
93
92
1239
332
38
Seraphine https://www.seraphine.com/en-gb/
98
93
83
1210
331
39
Scan https://www.scan.co.uk/
86
90
92
2079
331
40
Fishing Republic https://www.fishingrepublic.co.uk/
85
93
83
2498
331
41
Toolstation https://www.toolstation.com/
80
76
92
1884
331
42
Liberty London https://www.libertylondon.com/
79
100
83
2271
331
43
Golf Online https://www.golfonline.co.uk/
95
92
92
2242
329
44
& Other Stories https://www.stories.com/
93
91
83
4285
329
45
MandM Direct https://www.mandmdirect.com/
90
98
83
1920
329
46
Surfdome https://www.surfdome.com/
87
93
100
1989
329
47Platform by Remarkable Commerce
Gyproc Tools https://www.gyproctools.co.uk/
84
93
92
997
329
48
Millets https://www.millets.co.uk/
83
99
83
2066
329
49
Swatch https://www.swatch.com/en_gb/
82
100
83
2530
329
50
Staples https://www.staples.co.uk/
97
100
100
1534
328
51
The North Face https://www.thenorthface.co.uk/homepage.html
97
84
100
2568
328
52
WoolRich https://www.woolrich.eu/en/gb/home
94
98
100
2779
328
53
Moonpig https://www.moonpig.com/uk/
93
100
83
2187
328
54
Brown's Fashion https://www.brownsfashion.com/uk
87
75
92
1680
328
55Platform by Remarkable Commerce
Gibson https://www.gibsonlondon.com/
96
91
92
1700
327
56
Matalan https://www.matalan.co.uk/
80
86
75
1734
327
57
eBay https://www.ebay.co.uk/
97
98
92
2237
326
58
Psyche https://psyche.co.uk/
96
100
92
2512
326
59
Lego https://www.lego.com/en-gb
92
93
100
2915
326
60
SoleTrader https://www.soletrader.co.uk/
87
97
92
1889
326
61
Beauty Bay https://www.beautybay.com/
98
92
100
4936
325
62
Blacks https://www.blacks.co.uk/
83
92
83
2390
325
63
Fendi https://www.fendi.com/gb
100
100
92
3396
324
64
John Lewis https://www.johnlewis.com/
94
99
83
2863
324
65
Hotter https://www.hotter.com/gb/en
91
99
92
1937
324
66
Kiehl’s https://www.kiehls.co.uk/
75
86
92
2272
324
67
Crabree and Evelyn https://www.crabtree-evelyn.co.uk/
98
93
92
1863
323
68
Loewe https://www.loewe.com/eur/en/home
98
82
92
3606
323
69
Viovet https://www.viovet.co.uk/
94
90
100
2430
323
70Platform by Remarkable Commerce
Suit Direct https://www.suitdirect.co.uk/
82
86
83
2268
323
71
Sainsburys https://www.sainsburys.co.uk/
98
100
100
1515
322
72
Apple https://www.apple.com/uk/
98
83
100
2254
322
73
Sainsbury’s https://www.sainsburys.co.uk/
98
100
100
2136
322
74
Jewson https://www.jewson.co.uk/
98
86
100
2870
322
75
Abercrombie & Fitch https://www.abercrombie.co.uk/shop/uk
93
75
83
12417
322
76
Bershka https://www.bershka.com/gb/
85
97
100
1868
322
77
Astley Clarke https://www.astleyclarke.com/
100
85
92
1874
321
78
Myprotein https://www.myprotein.com/
99
93
83
4722
321
79
Kickers https://www.kickers.co.uk/
92
93
75
3786
321
80
The Outnet https://www.theoutnet.com/
89
92
83
2043
321
81
Dior https://www.dior.com/home/en_gb
89
90
100
3112
321
82
Tate Shop https://shop.tate.org.uk/
100
83
83
3320
320
83
Stanley Gibbons https://www.stanleygibbons.com/
98
92
100
2982
320
84
Tesco https://www.tesco.com/
89
92
92
1710
320
85
Farfetch https://www.farfetch.com/uk/
98
91
92
5668
319
86
The Hut https://www.thehut.com/
94
86
83
3647
318
87
Wish https://www.wish.com/
92
92
100
1580
318
88
Carhartt https://www.carhartt-wip.com/en
85
86
83
5428
318
89
CeX https://uk.webuy.com/
73
77
92
4901
318
90
Avon https://www.avon.uk.com/
98
93
100
4777
317
91
B&Q https://www.diy.com/
96
91
92
1837
317
92
Burberry https://uk.burberry.com/
93
93
83
1655
317
93
LookFantastic https://www.lookfantastic.com/
90
93
83
3946
317
94
Liz Earle https://www.lizearle.com/
89
81
92
2183
317
95
Lacoste https://www.lacoste.com/gb/
88
84
83
2100
317
96
RedBubble https://www.redbubble.com/
76
79
92
1428
317
97
Schuh https://www.schuh.co.uk/
73
79
92
2032
317
98
Bang & Olufsen https://www.bang-olufsen.com/
100
93
92
2572
316
99
Lyle & Scott https://www.lyleandscott.com/
97
86
92
3929
316
100
Google (Store and Play) https://play.google.com/
87
83
100
2429
316
101Platform by Remarkable Commerce
Ben Sherman https://www.bensherman.co.uk/
87
93
92
1728
316
102
Decathlon https://www.decathlon.co.uk/
84
96
75
3256
316
103
Feather & Black https://www.featherandblack.com/
98
92
92
1765
315
104
Neptune https://www.neptune.com/
98
86
100
1836
315
105
Specsavers https://www.specsavers.co.uk/
94
86
100
2110
315
106
The Cambridge Satchel Company https://www.cambridgesatchel.com/
94
91
92
3284
315
107
Versace https://www.versace.com/gb/en-gb
92
83
83
4391
315
108
Scotch & Soda https://www.scotch-soda.com/gb/en/home
92
93
100
4121
315
109
Fat Face https://www.fatface.com/
81
86
92
1903
315
110
Net-A-Porter https://www.net-a-porter.com/
75
91
83
1945
315
111
Watchfinder https://www.watchfinder.co.uk/
96
100
92
2818
314
112
Bathstore https://www.bathstore.com/
96
93
83
3777
314
113
Louis Vuitton https://uk.louisvuitton.com/eng-gb/homepage
86
85
100
1995
314
114
END. https://www.endclothing.com/gb/
85
99
92
1254
314
115
Mulberry https://www.mulberry.com/gb/
92
82
92
5017
313
116
Stradivarius https://www.stradivarius.com/gb/
74
71
92
16488
313
117
Microsoft https://www.microsoft.com/en-gb
98
84
100
2544
312
118
Wickes https://www.wickes.co.uk/
96
93
92
2227
312
119
Orvis https://www.orvis.co.uk/
92
99
92
2360
312
120
Omega https://www.omegawatches.com/en-gb/
92
83
83
1907
312
121
Paul Smith https://www.paulsmith.com/
90
95
100
2824
312
122
Zara https://www.zara.com/uk/
89
85
92
4672
312
123
Trainline https://www.thetrainline.com/
87
92
92
1637
312
124
The White Company https://www.thewhitecompany.com/uk/
99
85
92
7686
311
125
Google https://www.google.co.uk/
98
85
100
2086
311
126
Sweaty Betty https://www.sweatybetty.com/
91
82
83
1914
311
127
Debenhams https://www.debenhams.com/
73
86
92
1450
311
128
4x4at https://www.4x4at.com/
95
82
67
3707
310
129
Toast https://www.toa.st/
92
97
92
2762
310
130
Vape Club https://www.vapeclub.co.uk/
90
100
75
2171
310
131
Photobox https://www.photobox.co.uk/
90
100
92
1516
310
132
PrettyLittleThing https://www.prettylittlething.com/
79
77
83
3149
310
133
YvesSaintLaurent https://www.ysl.com/gb
100
81
92
2109
309
134
Clarks https://www.clarks.co.uk/
100
90
92
2978
309
135
Interflora https://www.interflora.co.uk/
89
98
92
1237
309
136
Skatehut.co.uk https://www.skatehut.co.uk/
87
90
92
1901
309
137
The Idle Man https://theidleman.com/
81
85
100
2119
309
138
Liberty http://www.libertylondon.com/uk/home
79
100
75
2628
309
139
Adidas https://www.adidas.co.uk/
72
79
100
1713
309
140
Bimba Y Lola https://www.bimbaylola.com/gb_en/
84
83
83
1935
308
141
Wayfair https://www.wayfair.co.uk/
100
100
83
3782
307
142
Crabtree & Evelyn http://www.crabtree-evelyn.com/uk/en
98
93
83
3216
307
143
Kärcher https://www.kaercher.com/uk/
97
90
83
2855
307
144
Homebase https://www.homebase.co.uk/
96
93
75
3464
307
145
Tiffany & Co. https://www.tiffany.co.uk/
88
83
83
2472
307
146
Foot Locker https://www.footlocker.co.uk/en/homepage
100
85
92
3142
306
147
Thomas Sabo https://www.thomassabo.com/GB/en_GB/home
98
92
100
2320
306
148
Playstation Store https://store.playstation.com/
98
84
83
4604
306
149
Jarrold https://www.jarrold.co.uk/
97
100
83
2073
306
150
ValidateThis https://www.validatethis.co.uk
94
66
58
2248
306
151
Zalando https://www.zalando.co.uk/
90
83
92
2999
306
152
DFS https://www.dfs.co.uk/
90
83
67
2004
306
153
UK Ecig Store https://www.ukecigstore.com/
89
93
92
2037
306
154
Puma https://www.puma.com/
85
90
92
3553
306
155
Vans https://www.vans.co.uk/
81
79
92
2607
306
156
Countrywide http://www.countrywide.co.uk/
100
92
75
1787
305
157
Overstock https://www.overstock.com/
100
86
83
1443
305
158
Razer https://www.razer.com/gb-en
100
86
83
3014
305
159
National Trust Shop https://shop.nationaltrust.org.uk/
96
92
75
3011
305
160
Armani Exchange https://www.armaniexchange.com/
88
99
92
1987
305
161
Stella McCartney https://www.stellamccartney.com/gb
86
86
83
2245
305
162
Reebok https://www.reebok.co.uk/
75
85
92
2736
305
163
Ted Baker https://www.tedbaker.com/uk/Mens/c/category_mens
74
93
92
1293
305
164
Musto https://www.musto.com/
74
75
92
3780
305
165
Nasty Gal https://www.nastygal.com/gb/
88
93
92
1885
304
166
Viking https://www.viking-direct.co.uk/
82
71
92
2129
304
167
Muji https://www.muji.com/uk/
100
92
75
1940
303
168
Waitrose & Partners https://www.waitrose.com/
98
99
100
2429
303
169
Salomon https://www.salomon.com/
93
93
100
1959
303
170
Field & Trek https://www.fieldandtrek.com/
91
91
92
1989
303
171
Cath Kidston https://www.cathkidston.com/
77
93
83
1361
303
172
Hornby https://uk.hornby.com/
69
90
100
2950
303
173
Penny Skateboard https://www.pennyskateboards.com/uk/
100
100
100
4312
302
174
Weldricks Pharmacy https://www.weldricks.co.uk/
95
100
92
995
302
175
Cass Art https://www.cassart.co.uk/
86
90
92
1500
302
176
Gant http://www.gant.co.uk/
84
79
92
2098
302
177
Casper https://casper.com/
84
85
92
11061
302
178
size? https://www.size.co.uk/
79
83
92
2737
302
179
Shein https://m.shein.co.uk/
78
62
83
2705
302
180Platform by Remarkable Commerce
Direct Soccer https://www.directsoccer.co.uk/
78
86
92
1164
302
181
Silentnight https://www.silentnight.co.uk/
95
86
83
9066
301
182
Scribbler https://www.scribbler.com/
89
85
83
1504
301
183
Toolstop https://www.toolstop.co.uk/
87
100
92
2637
301
184
Mountain Warehouse https://www.mountainwarehouse.com/
81
92
92
1714
301
185
Esprit https://www.esprit.co.uk/
80
83
92
2272
301
186
Monica Vinader https://www.monicavinader.com/
79
92
92
1247
301
187
Graham & Green https://www.grahamandgreen.co.uk/
79
75
83
1612
301
188
Molton Brown https://www.moltonbrown.co.uk/store/index.jsp
76
77
92
3703
301
189
Tommy Hilfiger https://uk.tommy.com/
72
100
83
4188
301
190
TJ Hughes https://www.tjhughes.co.uk/
94
86
75
2926
300
191
Space.NK https://www.spacenk.com/uk/en_GB/home-uk
91
91
83
1589
300
192
Space NK https://www.spacenk.com/uk/home
91
91
83
1575
300
193
World of Books https://www.wob.com/en-gb
89
81
92
1582
300
194
The British Belt Company https://www.thebritishbeltcompany.co.uk/
89
81
83
2699
300
195
J Crew https://www.jcrew.com/
88
90
75
4094
300
196
Asos http://www.asos.com/
83
92
75
2475
300
197
Levi's https://www.levi.com/GB/en_GB/
75
79
100
2706
300
198
Michael Kors https://www.michaelkors.co.uk/
73
92
75
4574
300
199
Billabong https://eu.billabong.com/mens
68
84
75
3753
300
200
Shoe Zone https://www.shoezone.com/
93
97
83
1924
299
201
Victorian Plumbing https://www.victorianplumbing.co.uk/
90
92
75
1267
299
202
Wolf & Badger https://www.wolfandbadger.com/uk/
84
90
92
1906
299
203Platform by Remarkable Commerce
Woolovers https://www.woolovers.com/
79
79
92
2495
299
204
Deichmann https://www.deichmann.com/GB/en/shop/welcome.html
77
93
92
2106
299
205
Asda https://www.asda.com/
74
91
83
1690
299
206
Kurt Geiger https://www.kurtgeiger.com/
98
83
92
1946
298
207
Waterstones https://www.waterstones.com/
96
82
92
3587
298
208
Ann Summers https://www.annsummers.com/
86
79
83
3184
298
209
LYCO https://www.lyco.co.uk/
85
92
67
2367
298
210
Habitat https://www.habitat.co.uk/
83
98
83
1947
298
211
Henry Lloyd https://www.henrilloyd.com/
82
79
83
2079
298
212
Tiso https://www.tiso.com/
72
86
83
2054
298
213
WeirdFish https://www.weirdfish.co.uk/
63
77
83
7039
298
214
Zavvi https://www.zavvi.com/
96
86
75
3032
297
215
Novatech https://www.novatech.co.uk/
93
88
92
1871
297
216
New Balance https://www.newbalance.co.uk/
91
91
100
3211
297
217
United Colors of Benetton https://gb.benetton.com/
86
93
92
4120
297
218
Tripp https://www.tripp.co.uk/
83
93
92
1577
297
219
Argos http://www.argos.co.uk/
81
98
75
2157
297
220
Travis Perkins https://www.travisperkins.co.uk/
78
79
92
9485
297
221
Dreams https://www.dreams.co.uk/
76
86
75
2896
297
222
Wex Photographic https://www.wexphotovideo.com/
66
77
92
2366
297
223
LightInTheBox https://www.lightinthebox.com/
54
86
100
2277
297
224
Montblanc https://www.montblanc.com/
98
92
100
2040
296
225
Oasis https://www.oasisfashion.com/
97
93
83
3939
296
226
Yourdesign https://www.yourdesign.co.uk/
91
87
92
1371
296
227
Triumph https://www.triumphmotorcycles.co.uk/
90
82
75
3551
296
228
bareMinerals https://www.bareminerals.co.uk/
88
93
67
4408
296
229
Caterite https://www.caterite.co.uk/
87
83
67
2098
296
230Platform by Remarkable Commerce
Jeff Banks https://www.jeffbanksstores.co.uk/
86
89
83
3683
296
231
Accessorize https://uk.accessorize.com/
83
92
92
3426
296
232
Russell & Bromley https://www.russellandbromley.co.uk/
83
74
92
5223
296
233
Emma Bridgewater https://www.emmabridgewater.co.uk/
82
86
75
2912
296
234
Lovisa https://www.lovisa.co.uk/
82
99
92
3059
296
235
Massimo Dutti https://www.massimodutti.com/gb/
81
76
83
7640
296
236
ATS Euromaster https://www.atseuromaster.co.uk/consumer
59
84
75
1571
296
237
Sofaworld https://sofaworlduk.com/
95
89
100
6179
295
238
NotOnTheHighStreet.com https://www.notonthehighstreet.com/
94
93
83
2254
295
239
Cadburys Gifts https://www.cadburygiftsdirect.co.uk/
91
83
83
2211
295
240
Weekday https://www.weekday.com/
89
86
83
3393
295
241
Stan Wells https://www.stanwells.com/
87
86
83
1190
295
242
Giftpup https://www.giftpup.com/
83
86
83
6124
295
243
Physiqapparel https://www.physiqapparel.com/
82
82
75
3799
295
244
Cromwell https://www.cromwell.co.uk/
79
84
100
1829
295
245Platform by Remarkable Commerce
Yours Clothing https://www.yoursclothing.co.uk/
78
84
83
1578
295
246
Sports Warehouse https://www.sportswarehouse.co.uk/
71
91
83
5127
295
247
H&M http://www2.hm.com/en_gb/index.html
100
83
83
2446
294
248
John Smith's https://www.johnsmith.co.uk/
98
88
83
2791
294
249
H.Samuel http://www.hsamuel.co.uk/
96
93
75
2461
294
250
Samuel Windsor https://www.samuel-windsor.co.uk/
96
93
100
2009
294
251
Warehouse https://www.warehousefashion.com/
91
86
92
3650
294
252
Flannels https://www.flannels.com/
91
92
92
3451
294
253
Amazon https://www.amazon.co.uk/
90
92
92
2768
294
254
Alexander McQueen https://www.alexandermcqueen.com/
90
68
100
2105
294
255
Thomas Pink https://www.thomaspink.com/
90
77
92
4197
294
256
Philips https://www.philips.co.uk/
87
84
83
2001
294
257
Sunspel https://www.sunspel.com/uk/
79
85
83
3191
294
258
Seasalt Cornwall https://www.seasaltcornwall.co.uk/
73
77
58
5717
294
259
Vivienne Westwood https://www.viviennewestwood.com/en/
69
79
75
1975
294
260
Halfords https://www.halfords.com/
62
79
100
2782
294
261
COS https://www.cosstores.com/
98
81
83
3131
293
262
Hollister https://www.hollisterco.com/shop/uk
93
83
83
7428
293
263
Epson https://www.epson.co.uk/
90
72
92
4109
293
264
Lloyds Pharmacy http://www.lloydspharmacy.com/
89
91
92
3680
293
265
Armani https://www.armani.com/
89
100
83
2598
293
266
Under Armour https://www.underarmour.co.uk/en-gb/
89
86
83
2276
293
267
Mobile Phones Direct https://www.mobilephonesdirect.co.uk/
82
90
92
3237
293
268
Camper https://www.camper.com/en_GB
80
85
92
4279
293
269
Holly Nichols https://www.harveynichols.com/
71
83
100
4590
293
270
Harvey Nichols https://www.harveynichols.com/
71
83
100
4596
293
271
Aldo https://www.aldoshoes.com/uk/en_UK
90
82
92
3533
292
272
Agent Provocateur https://www.agentprovocateur.com/gb_en
89
85
92
1557
292
273
White Stuff https://www.whitestuff.com/
89
85
92
3206
292
274
Firebox https://www.firebox.com/
87
83
83
3191
292
275
Neom https://www.neomorganics.com/
87
91
75
7045
292
276
The Fragrance Shop https://www.thefragranceshop.co.uk/
86
85
0
3317
292
277
Pepe Jeans London https://www.pepejeans.com/en_gb/
84
93
83
2131
292
278
Urban Rider https://www.urbanrider.co.uk/
84
82
75
3660
292
279
Phase Eight https://www.phase-eight.com/
84
99
83
4973
292
280
Axminster https://www.axminster-carpets.co.uk/
81
85
83
2516
292
281
Virgin Wines https://www.virginwines.co.uk/
81
84
92
2865
292
282
Fred Perry https://www.fredperry.com/
81
75
92
3047
292
283
Bravissimo https://www.bravissimo.com/
78
90
100
1910
292
284
Hudson London https://www.hudsonshoes.com/
76
92
83
2507
292
285
Dune London https://www.dunelondon.com/
76
91
75
4875
292
286
Topps Tiles https://www.toppstiles.co.uk/
73
85
75
4604
292
287
KRCS https://www.krcs.co.uk/
98
85
50
2142
291
288
French Connection https://www.frenchconnection.com/
96
85
92
2138
291
289
Skagen https://www.skagen.com/en-gb/
95
93
92
3035
291
290
Ferrari.com https://www.ferrari.com/
88
83
83
3874
291
291
Little Mistress https://www.little-mistress.com/
83
78
83
1192
291
292
Asus https://www.asus.com/uk/
79
85
100
2030
291
293
Office https://www.office.co.uk/
78
63
92
3793
291
294
Smythson https://www.smythson.com/uk/
73
92
83
1733
291
295
Mr Porter https://www.mrporter.com/
69
84
92
2052
291
296
Prada https://www.prada.com/
58
92
75
1862
291
297
Super Denim https://www.superdenim.com/uk/
93
86
83
3899
290
298
Cotswold https://www.cotswoldcollections.com/
89
79
67
3700
290
299
Uniqlo https://www.uniqlo.com/uk/en/home
82
66
100
1273
290
300Platform by Remarkable Commerce
Yours Clothing IE https://www.yoursclothing.ie
82
91
92
1584
290
301
ScS https://www.scs.co.uk/
82
74
83
3077
290
302
The Royal Mint https://www.royalmint.com/
81
85
67
2802
290
303
Barbour https://www.barbour.com/
96
92
67
3740
289
304
Digikey https://www.digikey.co.uk/
90
73
92
3400
289
305
Jojo Maman Bebe https://www.jojomamanbebe.co.uk/
89
85
83
2812
289
306
T.M. Lewin https://www.tmlewin.co.uk/
86
86
100
2562
289
307
HypeForType https://www.hypefortype.com/
83
85
83
1406
289
308
Chapelle https://www.chapelle.co.uk/
83
92
83
1287
289
309
The Essential One https://www.theessentialone.com
81
84
83
1216
289
310
Offspring https://www.offspring.co.uk/
73
63
100
3032
289
311
Dover Street Market https://www.doverstreetmarket.com/
93
92
92
785
288
312
River Island https://www.riverisland.com/
90
93
67
2134
288
313
Lakeland https://www.lakeland.co.uk/
87
93
83
2692
288
314
Rohan https://www.rohan.co.uk/
89
76
100
1033
287
315
La Redoute https://www.laredoute.co.uk/
88
81
75
4743
287
316
Gabor https://www.gaborshoes.co.uk/
87
93
75
1190
287
317
Cruise https://www.cruise.co.uk/
74
85
75
2673
287
318
The Saleroom https://www.the-saleroom.com/en-gb
74
91
92
10017
287
319
The Works https://www.theworks.co.uk/
71
79
92
2673
287
320
Max Spielmann https://www.maxphoto.co.uk/
70
86
83
3722
287
321
Gear4music.com https://www.gear4music.com/
96
92
92
1365
286
322
Lindex https://www.lindex.com/uk/
91
92
100
3235
286
323
Fired Earth https://www.firedearth.com/
89
93
75
1892
286
324
Games Workshop https://www.games-workshop.com/
87
69
92
13825
286
325
Joe Browns https://www.joebrowns.co.uk/
82
92
92
1579
286
326
Rokit https://rokitphones.com/
81
85
83
3866
286
327Platform by Remarkable Commerce
Bad Rhino https://www.badrhino.com/
74
83
83
1896
286
328
Graze https://www.graze.com/uk
71
69
92
5069
286
329
Timpson https://www.timpson.co.uk/
98
83
75
2115
285
330
Ernest Jones http://www.ernestjones.co.uk/
96
92
75
2468
285
331
Inglot https://inglotcosmetics.com/
95
85
75
2691
285
332
Kitbag.com http://www.kitbag.com/stores/kitbag/en
95
91
92
2208
285
333
Sunglass Hut https://www.sunglasshut.com/uk
93
91
92
3642
285
334
Polarn O. Pyret https://www.polarnopyret.co.uk/
93
84
100
1978
285
335
Claybrook https://www.claybrookstudio.co.uk/
90
90
75
3668
285
336
Dobbies Garden Centres https://www.dobbies.com/
89
92
92
4573
285
337
GTech https://www.gtech.co.uk/
86
70
75
3514
285
338
L'Occitane https://uk.loccitane.com/
84
77
67
5741
285
339
F. Hinds https://www.fhinds.co.uk/
83
100
67
2047
285
340
Desigual https://www.desigual.com/en_GB/
78
84
92
2270
285
341
Joseph Joseph https://www.josephjoseph.com/en-gb/
76
77
75
3358
285
342
Guitarguitar https://www.guitarguitar.co.uk/
70
92
92
1320
285
343
Olivery Sweeney https://www.oliversweeney.com/
68
85
92
2137
285
344Platform by Remarkable Commerce
S2AS https://www.s2as.com/
92
99
67
2612
284
345
Fashion Eyewear https://www.fashioneyewear.co.uk/
89
91
75
3041
284
346
RS Components https://uk.rs-online.com/web/
88
84
92
2450
284
347
Cycle Republic https://www.cyclerepublic.com/
88
79
92
3944
284
348
Ryman https://www.ryman.co.uk/
86
91
83
2281
284
349
USC https://www.usc.co.uk/
83
82
92
2978
284
350
Oakley https://www.oakley.com/en-gb
80
77
67
2626
284
351
Just for Pets https://justforpets.co.uk/
79
85
75
2597
284
352
Shopdisney https://www.shopdisney.co.uk/
79
76
92
3184
284
353
Disney Store https://www.disneystore.co.uk/
79
76
92
4300
284
354
Samsung https://www.samsung.com/uk/
93
77
92
1183
283
355
Hamilton and Inches https://www.hamiltonandinches.com/
90
81
83
3639
283
356
Plumbase https://www.plumbase.co.uk/
88
92
83
4219
283
357
Whistlefish Trade https://whistlefish-trade.com/
86
89
92
2185
283
358
Hughes Electrical https://www.hughes.co.uk/
85
73
83
2740
283
359
Quiz https://www.quizclothing.co.uk/
83
77
75
4463
283
360
Mobile Fun https://www.mobilefun.co.uk/
82
82
83
3247
283
361
Bensons for Beds https://www.bensonsforbeds.co.uk/
79
84
100
2871
283
362
Bensons For Beds https://www.bensonsforbeds.co.uk/
79
84
100
2878
283
363
Mothercare https://www.mothercare.com/
74
86
75
5452
283
364
Rajapack https://www.rajapack.co.uk/
67
86
75
2382
283
365
Canon https://www.canon.co.uk/
67
79
100
5221
283
366
AllSaints https://www.allsaints.com/
63
78
83
4678
283
367
Monki https://www.monki.com/
89
93
67
3192
282
368
Tredz https://www.tredz.co.uk/
88
86
92
3208
282
369
Oliver Bonas https://www.oliverbonas.com/
88
100
100
6764
282
370
YUMI https://www.yumi.co.uk/
86
85
83
1201
282
371
Farrow & Ball http://www.farrow-ball.com/
83
100
75
6228
282
372
Aspinal of London https://www.aspinaloflondon.com/
82
84
92
2507
282
373
Reiss https://www.reiss.com/
81
86
83
5800
282
374
Natori https://www.natori.com/
77
89
67
2876
282
375
Wilko https://www.wilko.com/
72
79
92
2421
282
376
The Cotswold Company https://www.cotswoldco.com/
67
97
92
1288
282
377
Ralph lauren https://www.ralphlauren.co.uk/
64
71
92
6673
282
378
Lush https://uk.lush.com/
90
75
83
2669
281
379
Hugo Boss https://www.hugoboss.com/uk/home
84
93
83
3051
281
380
Ocado https://www.ocado.com/
84
71
83
5535
281
381
Barone Clothing https://www.baroneclothing.com/
78
77
83
2515
281
382
FitFlop https://www.fitflop.com/uk/en/
78
83
83
1567
281
383
Ebuyer.com https://www.ebuyer.com/
65
93
67
1296
281
384
Trespass https://www.trespass.com/
93
83
92
2916
280
385
Made.com https://www.made.com/
89
77
92
2338
280
386
Made https://www.made.com/
89
77
92
2370
280
387
Robert Dyas https://www.robertdyas.co.uk/
89
85
83
2272
280
388
Bettys https://www.bettys.co.uk/
89
85
75
1775
280
389
Nespresso https://www.nespresso.com/uk/en/
86
77
83
3085
280
390
Radley https://www.radley.co.uk/
84
86
75
5329
280
391
JD Sports https://www.jdsports.co.uk/
81
83
75
2671
280
392
Rapha https://www.rapha.cc/
81
92
92
2605
280
393
Long Tall Sally https://www.longtallsally.com/
74
84
83
1899
280
394
QS Supplies https://www.qssupplies.co.uk/
73
92
67
2540
280
395
Pull & Bear https://www.pullandbear.com/gb/
71
79
92
11189
280
396
Sevenoaks Sound and Vision https://www.sevenoakssoundandvision.co.uk/
64
84
83
3473
280
397
Bottega Veneta http://www.bottegaveneta.com/
90
73
83
2226
279
398
Dyson https://www.dyson.co.uk/en
90
76
67
3314
279
399
Timberland https://www.timberland.co.uk/homepage.html
89
70
83
3294
279
400
Build-A-Bear Workshop https://www.buildabear.co.uk/
87
82
83
2904
279
401
Blue Inc https://www.blueinc.co.uk/
82
85
75
1192
279
402
SportsDirect.com https://www.sportsdirect.com/
81
85
92
4236
279
403
Notcutts https://www.notcutts.co.uk/
80
85
83
2723
279
404
Next https://www.next.co.uk/
79
93
83
5253
279
405
Romwe https://uk.romwe.com/
77
69
75
3041
279
406
Levi’s http://www.levi.com/GB/en_GB/
75
79
92
3334
279
407
Wedgwood https://www.wedgwood.co.uk/
70
86
100
4152
279
408
Avery https://www.avery.co.uk/
88
81
92
1745
278
409
Jack & Jones https://www.jackjones.com/gb/en/home
83
90
92
2267
278
410
Calendar Club https://www.calendarclub.co.uk/
83
74
92
2857
278
411
hmv.com https://www.hmv.com/
83
77
83
3013
278
412
Nike https://www.nike.com/gb/en_gb/
83
86
83
2988
278
413
MenKind https://www.menkind.co.uk/
79
85
83
2322
278
414
Marisota https://www.marisota.co.uk/
78
93
75
3448
278
415Platform by Remarkable Commerce
Gresham Blake https://www.greshamblake.com/
73
86
92
1271
278
416
The Perfume Shop https://www.theperfumeshop.com/
72
83
83
2886
278
417
Missguided https://www.missguided.co.uk/
69
92
83
3619
278
418
Guess https://shop.guess.com/en
67
85
83
4206
278
419
Sizzix https://www.sizzix.co.uk/
64
83
92
3098
278
420
Coast https://www.coast-stores.com/
90
93
83
4679
277
421
Kate Spade https://www.katespade.co.uk/en-gb/
87
82
83
7031
277
422
Juno Records https://www.juno.co.uk/
86
89
83
3211
277
423
Lulu Lemon https://www.lululemon.co.uk/en-gb/home
85
84
92
3331
277
424
Costco https://www.costco.co.uk/
83
76
83
1861
277
425
East Clothing https://www.east.co.uk/
82
84
83
3155
277
426
Monsoon https://uk.monsoon.co.uk/
82
84
92
3737
277
427
Shavers https://www.shavers.co.uk/
81
91
83
3039
277
428
Furniture Village https://www.furniturevillage.co.uk/
80
86
83
3735
277
429
Hervia https://www.hervia.com/uk/
78
85
92
1298
277
430
Dunnes Stores http://www.dunnesstores.com/
74
76
83
3614
277
431
Nisbets https://www.nisbets.co.uk/
73
79
83
2034
277
432
Demon Tweeks https://www.demon-tweeks.co.uk/
73
90
83
4683
277
433
Jigsaw https://www.jigsaw-online.com/
72
92
100
2012
277
434
GO Outdoors http://www.gooutdoors.co.uk/
62
77
67
3995
277
435
SportsBikeShop https://www.sportsbikeshop.co.uk/
56
83
83
1870
277
436
Dorothy Perkins http://www.dorothyperkins.com/
91
93
83
2265
276
437
Bose https://www.bose.co.uk/
91
84
58
3216
276
438
OnePlus https://www.oneplus.com/uk/
88
77
83
3027
276
439
Charles Tyrwhitt https://www.ctshirts.com/uk/home
88
100
75
3944
276
440
M&Co https://www.mandco.com/
87
86
67
2626
276
441
Euronics https://www.euronics.co.uk/
85
86
83
3434
276
442
Fossil https://www.fossil.com/us/en.html
85
86
83
3951
276
443
Chaos Cards https://www.chaoscards.co.uk/
84
92
83
2702
276
444
Trilogy https://www.trilogyproducts.com/
83
99
83
2299
276
445
Loaf https://loaf.com/
80
68
92
1713
276
446
TomTom https://www.tomtom.com/en_gb/
77
86
92
2074
276
447
Route One https://www.routeone.co.uk/
74
92
75
2615
276
448
VeloBrands http://velobrands.co.uk/
95
93
83
5052
275
449
SIS - Science In Sport https://www.scienceinsport.com/
87
83
58
2764
275
450
QVC https://www.qvcuk.com/
86
77
75
2635
275
451
The Edinburgh Woollen Mill https://www.ewm.co.uk/
84
80
67
1580
275
452
Scotts of Stow https://www.scottsofstow.co.uk/
81
75
92
3024
275
453
Celtic FC https://store.celticfc.net/
80
86
92
3702
275
454
funkypigeon.com https://www.funkypigeon.com/
79
76
75
2765
275
455
Lovehoney https://www.lovehoney.co.uk/
76
77
92
1866
275
456
Thorntons https://www.thorntons.co.uk/
75
93
83
1261
275
457
Rich Tone Music https://www.richtonemusic.co.uk/
72
82
83
4231
275
458
MajesticWine https://www.majestic.co.uk/
70
60
83
2574
275
459
Currys https://www.currys.co.uk/
69
83
75
3000
275
460
Currys PC World https://www.currys.co.uk/gbuk/index.html
69
83
75
3149
275
461
Getthelabel.com https://www.getthelabel.com/
59
86
100
1944
275
462
The Range https://www.therange.co.uk/
97
99
67
2118
274
463Platform by Remarkable Commerce
Simon Carter https://www.simoncarter.net/
87
84
83
2580
274
464
In the Style https://www.inthestyle.com/
87
78
75
8904
274
465
Supereme https://www.supremenewyork.com/
85
85
83
2113
274
466
Mole Online https://www.moleonline.com/
85
76
67
2416
274
467
Morrisons https://groceries.morrisons.com/
84
71
83
5029
274
468
Diesel https://uk.diesel.com/en/
83
93
92
2490
274
469
Home Essentials https://www.homeessentials.co.uk/
82
91
75
4146
274
470
Evans Cycles https://www.evanscycles.com/
81
78
83
3088
274
471
Moda In Pelle https://www.modainpelle.com/
80
84
75
1391
274
472
Victoria's Secret https://www.victoriassecret.com/us/
79
93
83
7081
274
473
Victoria’s Secret https://www.victoriassecret.com/
79
93
83
7097
274
474
Kenzo https://www.kenzo.com/en/home
72
76
83
5064
274
475
Denelli Italia https://www.denelli.co.uk/
70
76
92
2463
274
476
Charles Clinkard https://www.charlesclinkard.co.uk/
93
86
75
1899
273
477
PartyCity https://www.partycity.com/
88
88
83
4812
273
478
Thomann https://www.thomann.de/gb/index.html
81
85
92
8860
273
479
Outdoor & Country https://www.outdoorandcountry.co.uk/
75
90
92
1865
273
480
Urban Industry https://www.urbanindustry.co.uk/?currency=GBP
75
83
83
2169
273
481
Fitbit https://www.fitbit.com/
74
79
83
2854
273
482
UK Flooring Direct https://www.ukflooringdirect.co.uk/
74
84
75
2939
273
483
Early Learning Centre https://www.elc.co.uk/
73
85
67
1897
273
484
DW Sports https://www.dwsports.com/
72
88
75
2528
273
485
New Look https://www.newlook.com/uk/
63
77
83
2061
273
486
Quiksilver https://www.quiksilver.co.uk/
54
79
83
3296
273
487
Boobydo https://www.boobydoo.co.uk/
86
76
83
5511
272
488
Wynsors World of Shoes https://www.wynsors.com/
81
85
83
1888
272
489
Card Factory https://www.cardfactory.co.uk/
81
85
92
2221
272
490
Ikea https://www.ikea.com/gb/en/
80
79
100
2286
272
491
Aldi https://www.aldi.co.uk/
80
82
75
2775
272
492
Yankee Candle https://www.yankeecandle.co.uk/
80
83
92
4770
272
493
JD Williams https://www.jdwilliams.co.uk/
79
85
83
3338
272
494
Hawes & Curtis https://www.hawesandcurtis.co.uk/
78
79
92
6531
272
495
Jacamo https://www.jacamo.co.uk/
77
92
67
4626
272
496
Evans http://www.evans.co.uk/
93
89
75
2480
271
497
Scruffs https://www.scruffs.com/
91
82
83
2292
271
498
Selfridges https://www.selfridges.com/GB/en/
90
83
67
2825
271
499
Marks & Spencer https://www.marksandspencer.com/
88
77
83
2532
271
Who Won Each Category?

Top Performing Retailers

The index also revealed the top-performing websites in different categories of retail and once again, we saw a mix of established retailers and newcomers, with some operating online only while others have physical outlets too.

Fashion/Apparel Retailers

1 - Regatta

2 - Moss Bros

3 - Craghoppers

4 - Warren James

5 - Roman

6 - Joy

7 - Ugg

8 - SneakersNStuff

9 - Calvin Klein

10 - Mainline Menswear

Homeware

1 - Dunelm

2 - Swoon

3 - Victoria Plum

4 - Fortnum & Mason

5 - Etsy

6 - David Shuttle

7 - Harrods

8 - Walls and Floors

9 - Liberty London

10 - John Lewis

Health, beauty and wellbeing

1 - The Body Shop

2 - Holland & Barrett

3 - Feel Unique

4 - Liberty London

5 - Beauty Bay

6 - Kiehl’s

7 - Dior

8 - Avon

9 - Liz Earle

10 - Specsavers

Why it matters

Even a slight deterioration in performance can hit sales and brand loyalty, particularly during busy sales periods like Black Friday and Christmas. Investment in SEO is non-negotiable for most businesses today – but eCommerce firms, in particular, will simply slide into obsolescence if they don’t maintain a strong web presence.

Achieving a high (or top) position in Google’s search results depends on multiple factors and website performance is critical. Sites with fast loading speeds, relevant content and good UX will outrank those that don’t, so retailers that want to stay ahead need to continually measure performance using Google’s Lighthouse tool and make technical improvements to support SEO.


How can we help?

Products & services

Commerce platform

Remarkable Commerce is the powerful, unified eCommerce platform that delivers fully-tailored omni-channel experiences for many leading UK retail brands.

Platform

Mobile apps

Grow revenue through an additional sales channel and utilise our out-of-the-box framework to launch a Native eCommerce App. Customised and stylised for you, then smoothly launched by Remarkable Commerce.

Mobile

Marketing services

We take great pride in establishing the best marketing methods to reach your business goals. If you're not sure which of our services best meet your needs, get in touch - we would love to have a chat!

SEO


Final thoughts

The pandemic fuelled a flurry of online sales activity and those who’d invested in a well-performing and scalable website were in a prime position to benefit from this demand.

Shopper habits have now changed for good, shifting even further towards eCommerce, and retailers have to be ready for surges during peak periods.

Given the technical capabilities of some of the biggest eCommerce companies, most notably Amazon, managing website performance to the standard required can feel daunting. However, as the Digital Retail Index indicates, not every retailer that operates online comes from an eCommerce background, nor do they work on a global scale.

A cloud-native website, with easy-to-use integrations, means you can optimise performance and scale up as demand grows.

You can also lean on your platform provider for the technical skills and expertise you might not have within your own team. Our developers and engineers deliver and refine our B2C ecommerce platform so you see real improvements in website performance – the driver for visibility, web traffic, conversions and sales.

Methodology

To create the 2022 Digital Retail Index, Remarkable looked at the retailers listed on the Internet Retailing Top 500. Remarkable then compared each site based on five core metrics, using Google Lighthouse to create an unbiased view of the top UK eCommerce websites. These four metrics are performance and speed, progressive web app validation, accessibility, best practices and SEO.

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