Ben Sherman double conversion rate with new FUSN platform

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Published on 01/08/19 by Bradlie Houldsworth.

Ben Sherman was a legend in his own right. A man described as ‘always embracing the new and the different’; someone constantly searching for the best of things. He disliked regularity, preferring to search out things that were perceived as unavailable to him. The Ben Sherman shirt and brand have been adopted by almost every youth culture or style movement of the last 5 decades.

In 2016, The Baird Group (Leeds, UK) purchased the Ben Sherman license for selling and distributing the brand in the UK. Immediately, Remarkable.net were asked to develop a FUSN eCommerce platform for the brand, migrating away from their previous Magento platform, BenSherman.co.uk successfully relaunched in April 2016, going on to drive year-on-year traffic and revenue growth.

Following this success, Ben Sherman asked Remarkable.net to develop and relaunch their German site on the FUSN platform, granting the same level of control, agility and functionality as other sites in their portfolio.

Within days of relaunching BenSherman.de, traffic growth across all channels began and ROI was realised within weeks of project delivery. eCommerce conversion rate increased by 109% within 4 weeks and traffic grew by 40%.

“We have worked with Remarkable for many years, and approached them to relaunch the German Ben Sherman online platform in 2019, based on their experience and agile approach. We were extremely pleased with the results once launched and look forward to developing the brand’s online capabilities further.”

Simon Lewis, Director of E-Commerce; Ben Sherman UK, Holland & Germany.

FUSN is a tailor-made, cutting-edge Commerce platform which enables ambitious retailers like Ben Sherman to achieve serious growth. Developed by Nottingham-based SaaS agency Remarkable.net, are an experienced eCommerce software agency launched in 1999. They work with their clients to become an extension of their business and ultimately, help them to grow online, nationally and internationally, the sky really is the limit. The agency core focus on innovation and client relationships sets them apart and their enterprise level technology grants retailers the ability to scale their eCommerce sales overnight. Retailers such as Ben Sherman, Moss Bros PLC, Roman Originals, Yours Clothing and many more have seen incredible success following their partnership with Remarkable.net.

FUSN isn’t your off-the-shelf, one-size-fits-all eCommerce platform. After 20 years of delivering success for our clients, we have distilled and fused our expertise into FUSN; a cutting-edge approach to Commerce that is being continuously innovated by Remarkable.net.

Our customers have been at the forefront of the platform’s evolution, allowing us to learn valuable insight from a wide variety of retail industries and different sizes of businesses. As a SaaS (software-as-a-service), FUSN delivers enterprise commerce capability incorporating PIM, DAM, MDM, OMS and CDM technologies with our agile support programmes that enable each client to achieve outstanding results online.

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