Your Commerce Health Check

Roman upgrade and see immediate performance uplift

Roman upgrade and see immediate performance uplift

Published on 2022-11-14 by Gemma Nickerson

Roman Originals ( are the UK’s favourite affordable ladies fashion retailer - and have grown their sales consistently, both offline and online, to become a strong well-rounded retailer with a large catalogue of product and a loyal base of customers.

Their website attracts around 20 million users per year, who engage well with all elements of the website and convert above the industry average rate.

Roman replatformed to Remarkable Commerce in August 2016 to great success - which saw online sales grow from £6 to £60 million PA within just four years of using the Remarkable Commerce platform and since then, growth has continued to be consistent.

User improvements with their upgrade include:

  • Huge speed improvements, with a lightning-fast site speed now enabling hassle free shopping

  • New functionality for launching seasonally appropriate adverts and promotions pre-empting what clients are looking for

  • A larger range of payment options - giving payment choices to suit all budgets 

  • A 'Shop by' feature - for style, fit, size or event - allowing freedom to shop however the customer wishes to.

  • The launch of an incentive program, via Roman Ambassadors - rewarding customers for social posts.

Roman are an incredibly agile retailer who react quickly to trends, customer behaviours and the wider purchasing factors, such as the weather and key events. As a womenswear retailer who are already attracting a demographic of ladies aged 40 and above, Roman adds an average of 60 new styles to their website every day and are always looking at ways to improve their digital storefront to build on the success already achieved. 

So, after 6 years they wanted to refresh the platform with a new CMS and improved client driven content. The aim was to have the work complete by Black Friday 2022, so it was well-tested in time for the busiest time of the retail calendar. The project took 6 months to complete and went live in mid-October.  

Immediately after the upgrade went live, Roman have seen some positive statistics, which include:

  • Average-order-value (AOV) up 10%

  • Exit rate down 10% 

  • Server response time down 66% 

  • Page redirect time down 30% 

  • Hosting web server requirements down 50%

Overall, the site is much more efficient due to its use of a modern and lightweight architecture framework which allows the platform to be more powerful but with less servers. This enables Roman to save money in hosting costs without limiting functionality or site availability.

Other integrations and apps that help and complement the site are the Roman Ambassadors (powered by LoudCrowd), Klarna for ‘buy now pay later’ (BNPL), Royal Mail for delivery, the Pixlee TurnTo product review system and Attraqt for product retailing. 

Visit Roman to check out the new site, and if you have your own replatform project, you would like to discuss please contact us for a free platform demo.