Two Remarkable Commerce Clients Make the InternetRetailing 2016 Top 100 List
The https://internetretailing.net/research/rxuk/ is an annual look into which online retailers are challenging, progressing and leading in the UK, giving us an insight into which retailers have progressed the most over the last 12 months and what e-commerce areas have been focused on across the industry.
The 2015 report focused heavily on delivery, service and very much how a brand interacts with a consumer, in comparison to the 2016 report which delivers insight into how cross-channel experiences are a must, on-site tools for “research mode” consumers and what functionality retailers provide for “on-the-go” purchasers.
The full report is an excellent view into customer journeys and purchasing behaviour across different verticals, not just fashion or travel – but this, therefore, means that judging retailers across so many verticals becomes extremely difficult.
There are several metrics which are considered by the IRUK judges, these include:
- Footprint: UK turnover, e-commerce penetration, web reach and store estate of retail businesses give the ‘heft’ and a preliminary rank.
Last year we reported that two Remarkable Commerce clients had made the list, https://remarkable.net/client/moss-bros/ being placed in the top 100 category, along with https://remarkable.net/client/yours-clothing/ placing in the top 250.
The report for this year paints a slightly different picture, with many retailers moving up and down, along with Yours Clothing who have moved happily into the top 100, alongside brands such as The Body Shop, Boohoo, Net-A-Porter, Selfridges and Zara.
The next step for many UK retailers who are already successfully trading online and are looking to increase their brand reach is cross-channel e-commerce. Global retail statistics continue to display ongoing growth of the online retail cross-border phenomenon. The quickest way for retailers to “test the waters” in different regions is by selling through a marketplace such as Amazon or eBay – both of which have large International opportunities.
The easiest way to then manage these marketplaces is by integrating them with your website admin system, using a custom middleware solution, a https://remarkable.net/integrations/ in which Remarkable Commerce is very experienced.