Published on 02/02/21 by Polly Oakes
It’s safe to say that one topic will dominate at this year’s IMRG Fashion Connect event: COVID-19. We know there will be lots of talk about retailers can respond – finding efficiencies, adopting more flexible, adaptable operational models, and rapidly innovating the customer experience.
As headline sponsor, we want to look beyond the theory, to explore the real-world steps retailers are taking to adapt to a new retail reality, and the innovations that have helped them to weather the storm in 2020.
To that end, we have invited three of our clients along to join us in a series of bite-sized sessions. Together we will explore their experiences and successes over recent months – and each promises a fascinating insight for anyone facing similar challenges.
To whet the appetite, here is a brief summary of each session:
Day 1: Innovation with the Shackles Off
Date: Tuesday 9th February 2021
Speakers: Matt Henton, Head of Ecommerce at Moss Bros, and Andrew Fowler, Business Development Manager at Remarkable Commerce.
COVID-19 is the ultimate disruptor – permanently changing shopper behaviour – which gives the brands able to innovate at pace a significant advantage. Hear how Moss Bros was able to develop and launch its ‘Tailor Me’ 3D suit customiser in a matter of weeks – pairing it with a one-to-one virtual styling service delivered by store colleagues, to bring its trademark, bespoke tailoring to online and remote users.
Day 2: The Human Touch – Delighting Digital Shoppers with One-to-One Service
Date: Wednesday 10th February 2021
Speakers: Neil Sansom, founder of E-sation and Lead Consultant to George Pragnell Jewellers, and Andrew Fowler, Business Development Manager at Remarkable Commerce.
As the COVID-19 crisis accelerates the shift to digital, differentiated customer experience will be crucial to driving brand engagement and loyalty. Learn from the experience of jeweller, George Pragnell, which has reimagined its digital channel as a means to deliver personal, one-to-one service with a human touch – creating an online showroom to connect customers with in-store consultants and deliver virtual consultations that bring the in-store experience online.
Day 3: A New Operations Model – Dynamic, Adaptable, Scalable
Date: Thursday 11th February 2021
Speakers: Ian Johnson, Head of eCommerce at Roman, and Bradlie Houldsworth, Head of Product at Remarkable Commerce.
With click & collect ‘off the table’ and online orders spiking, 2020 exposed many retailers to the limitations of static, inflexible stock and fulfilment systems – ultimately leading to lost sales and poor delivery experiences. Find out how Roman stood out, thanks to a dynamic, unified approach that enables it to offer the best delivery proposition in the market, adapt ‘in the moment’ to drive efficiency, and effortlessly scale to cope with unpredictable demand.
Don’t miss out. You can grab your free ticket to join us at IMRG Fashion Connect, or learn more about the full agenda for the event here.