Price & Buckland, a leader in school uniform manufacturing and retail, has announced the official launch of its brand-new eCommerce platform, www.price-buckland.co.uk. Developed by specialist eCommerce agency Remarkable Commerce, the reimagined website delivers an enhanced digital shopping experience for parents, schools, and retailers alike.

Designed for speed, efficiency, and ease of use, the new platform represents a major leap forward in Price & Buckland’s digital offering, providing a seamless and intuitive shopping journey that aligns with the company’s commitment to quality and innovation.

A Future-Proofed Digital Experience

Built on the powerful Remarkable Commerce Platform (RCM), the new Price & Buckland website has been designed to handle complex product configurations, including school-specific uniforms and multi-school ordering, personalisation options, and multi-school account management. The platform’s flexibility ensures that customers can navigate with ease, quickly find their school, and order the right uniform with confidence.

Key Features & Enhancements

The re-launch of www.price-buckland.co.uk introduces a range of cutting-edge eCommerce features. The project brief included a request to evolve the Price & Buckland eCommerce proposition to be a class-leading site, which is inline with parents expectations. The key features of the new storefront include:

Improved Navigation & Search Functionality

A ‘Find Your School’ feature allows parents and students to quickly locate their designated uniform collection with just a few clicks.

Enhanced Mobile Shopping

With our native Progressive Web App (PWA) framework, the new platform delivers a fast, app-like browsing experience on mobile devices.

School-Specific Stores

Each school now has its own dedicated PLP, ensuring only the correct uniform options are displayed and allowing schools to have control over their brand.

Advanced Personalisation

Customers can add embroidery or other customisation options with real-time previews.

Effortless Account Management:

Multi-school accounts allow families with children at different schools to manage their purchases under one login.

Integrated Checkout & Payment Flexibility

The streamlined checkout process includes payment options via Adyen, Klarna, and Apple Pay for secure and convenient transactions.

Seamless Integration & Scalable Performance

Underpinned by a API-driven architecture, the platform seamlessly integrates with Price & Buckland’s existing Prima ERP system, ensuring real-time stock updates and order syncing. The website’s dynamic infrastructure allows for high performance during peak shopping periods, providing a reliable and consistent experience for parents and schools. The new storefront is a merging of two separate sites, as historically, the brand had a Magento site for product ordering and a stand-alone site for static content. This was an inefficient and confusing situation for parents.

The Price & Buckland project is a perfect example of how a future-proofed, scalable eCommerce solution should function. With thousands of SKUs and complex product relationships, the new site provides an intelligent, structured shopping journey, making it easier than ever for parents to find and purchase their children's school-wear.

Brad Houldsworth, Strategy Director at Remarkable Commerce

Driving Customer Engagement & Growth

Beyond just a transactional platform, the new Price & Buckland website is designed to enhance customer engagement through personalised marketing and seamless CRM integrations. Powered by Klaviyo, the site supports targeted email campaigns, basket recovery prompts, and exclusive promotions tailored to customer preferences.

Additionally, an optimised SEO framework ensures high visibility in search engines, while integrated analytics tools provide Price & Buckland with valuable insights to refine their offering continually.

Commitment to Excellence

For over 65 years, Price & Buckland has been at the forefront of school-wear manufacturing, and this new digital transformation reflects the company’s dedication to innovation. The website has been meticulously designed to provide an outstanding user experience, ensuring that every customer interaction is smooth, efficient, and enjoyable.

This new platform represents a significant investment for Price & Buckland, allowing their customers to shop easier - and creating a connection with their customers and providing them with the highest level of service.

Visit www.price-buckland.co.uk