Wayfinder
Guide your visitors somewhere Remarkable.
Build intelligent website navigations and uncover hidden revenue - with Wayfinder.
AI-generated navigations, A/B testing, Personalisation and behavioural insights - all in one editor.
Create navigations in seconds, not sessions
Building a navigation used to mean hours of planning, structuring, and second-guessing. Wayfinder changes that. One click generates a complete, intelligent navigation tailored to your site - spend less time building and more time optimising.
Smarter navigation starts with smarter AI.
Wayfinder puts conversational AI at the heart of navigation building. Ask, adjust, and iterate - the AI responds to your input and refines the structure in real time, making it easy to go from rough idea to polished navigation without ever starting from scratch.
Need a more structured starting point? Planning Mode guides the AI through a focused set of questions, building a detailed plan tailored to your site before generating the final structure. Add your brand context and category data into the mix, and every navigation Wayfinder builds is informed, intentional, and uniquely yours.
One navigation. A thousand experiences.
Not every visitor is the same - so why show them all the same navigation? Wayfinder lets you define conditional rules that adapt your menu in real time based on device type, screen size, URL path, date ranges, and more. Desktop users see one layout, mobile users see another - all from a single source of truth.
Go further with audience segmentation. Target new visitors with onboarding-friendly links, surface loyalty perks for high-value customers, or promote flash sales to the right segment at the right time. Every rule you create dynamically adjusts text, visibility, structure, and link targets - turning one navigation into a personalised experience for everyone.
Stop guessing. Start testing.
Think your new navigation structure performs better? Prove it. Wayfinder's built-in experimentation engine lets you run A/B tests between any two navigation variants, so you can measure real impact on the metrics that matter - from click-through rate and average order value to revenue, bounce rate, and engagement.
Configure your significance threshold, set a minimum test duration, and let the data speak for itself. No more shipping changes based on instinct alone - every update is backed by evidence, giving you the confidence to roll out what works and discard what doesn't.
See what's working. Fix what isn't.
Every click, bounce, and conversion tells a story. Wayfinder's analytics dashboard gives you a real-time view of how your navigation is performing - track conversion rates, bounce rates, time on site, and engagement across devices. Drill down into per-item metrics or compare variants side by side to see exactly where one structure outperforms another.
Need a deeper read? Our AI analysis tool reviews your data and generates actionable reports, highlighting trends, anomalies, and opportunities you might otherwise miss. Monitor live experiment progress, spot winners early, and make informed decisions faster - all without leaving the editor.
Ready to build navigations that actually perform?
Join the beta and start creating smarter, personalised, data-driven navigations today.
