Ben Sherman partners with Remarkable Commerce for Seamless Platform Migration from BigCommerce to Remarkable Commerce
We’re excited to announce the go-live of a new project with Ben Sherman US, a brand with a rich heritage and global presence. Their US website, bensherman.com, was running on BigCommerce but has faced limitations in flexibility and scalability.
To unlock future growth, Ben Sherman chose Remarkable Commerce as their new eCommerce platform partner, matching and aligning on platform technology for all 4 Ben Sherman sites (UK, DE, EU and now US too).
Why the Change?
The existing BigCommerce platform has restricted the Ben Sherman team at Crew Clothing from optimising sales performance and tailoring their customer experience. By migrating to Remarkable Commerce, the brand will gain:
- A faster, more configurable platform aligned with their existing International sites.
- Greater flexibility to manage content, promotions, and product catalogues.
- Improved opportunities for growth through advanced integrations and optimisation.
Project Goals
The migration project is designed around three key objectives:
- Rapid Relaunch – Rebuild and relaunch bensherman.com on the Remarkable platform under a short and pressured 6-week timeline.
- Consistency Across Regions – Allow the Ben Sherman International team to manage the US site in the same way as their DE and EU Remarkable-powered sites.
- Scalable Growth – Equip the US site with tools for sales growth, optimisation, and improved customer journeys.
Technical Highlights
The project scope includes several important integrations to ensure a seamless transition:
- Retail247 Integration: Product, price, stock, and category data flows.
- GlobalE Integration: For international checkout and localised pricing experiences.
- MNP Integration: Enabling smooth order data management.
- Tag Migration: Carrying across all existing on-site and GTM tags from the UK site to ensure continuity.
Looking Ahead
By joining the US storefront with their UK and international eCommerce stack under Remarkable Commerce, Ben Sherman US is positioning itself for faster performance, better customer experiences, and sustainable growth. We’re proud to partner with this iconic brand as they take the next step in their digital journey.
