27th June, 2025

Price & Buckland Interview - A story of eCommerce evolution

By Brad Houldsworth

This client interview showcases how Price & Buckland partnered with Remarkable Commerce to overhaul their eCommerce stack - resulting in a nimble, feature-rich, school‑centric uniform-shopping platform with advanced personalisation, mobile performance, and back-end integration.

Price & Buckland’s eCommerce journey has evolved significantly from a minor channel into a core driver of business growth. Initially focused on traditional retail with sales agents and B2B sales, online sales made up less than 20% of their turnover. As digital demand grew, they introduced basic school-specific websites, though limited by technical constraints. The shift in consumer behaviour, particularly after COVID, prompted a major replatforming with Remarkable Commerce. Following this transformation, eCommerce has continued to expand to account for an estimated 80% of total turnover. With ongoing improvements in user experience, mobile optimisation, and marketing integrations, their digital sales continue to grow year-on-year.

🎤 Introduction to the Partnership

Price & Buckland, a long-standing school uniform manufacturer, shares their experience working with Remarkable Commerce on a digital transformation project.

🛍️ Goal: A Best‑in‑Class eCommerce Platform

The aim was to elevate their online store into a seamless, highly tailored shopping experience - including school-specific catalogues, personalisation, and mobile-first performance.

💡 Key Enhancements

  • "Find Your School" search feature enabling families to locate their school’s uniform range quickly.
  • Progressive Web App (PWA) technology for app-like speed and functionality on mobile devices.
  • Customisation options, like embroidery with real‑time previews.
  • Family‑friendly shopping, allowing multi-school account support.
  • Multiple payment methods: Adyen, Klarna, Apple Pay, etc.

🔄 Technical Foundations

  • Built on Remarkable Commerce’s API‑first platform, integrated with Price & Buckland’s ERP for real-time stock levels.
  • The replatform merged multiple legacy websites into a unified, scalable storefront - designed to handle peak demand.

🔍 Marketing & Engagement Features

  • Improved SEO and analytics for better discoverability and customer insights.
  • Email marketing automation via Klaviyo — baskets reminders and personalised campaigns included.

🎙️ Client Feedback

Price & Buckland applaud the transformation as a major leap forward -highlighting its user-friendliness, speed, and flexibility. This modernised platform supports their long-term commitment to quality and innovation.

Read their case study

Visit Price-Buckland.co.uk