This client interview showcases how Price & Buckland partnered with Remarkable Commerce to overhaul their eCommerce stack - resulting in a nimble, feature-rich, school‑centric uniform-shopping platform with advanced personalisation, mobile performance, and back-end integration.
Price & Buckland’s eCommerce journey has evolved significantly from a minor channel into a core driver of business growth. Initially focused on traditional retail with sales agents and B2B sales, online sales made up less than 20% of their turnover. As digital demand grew, they introduced basic school-specific websites, though limited by technical constraints. The shift in consumer behaviour, particularly after COVID, prompted a major replatforming with Remarkable Commerce. Following this transformation, eCommerce has continued to expand to account for an estimated 80% of total turnover. With ongoing improvements in user experience, mobile optimisation, and marketing integrations, their digital sales continue to grow year-on-year.
🎤 Introduction to the Partnership
Price & Buckland, a long-standing school uniform manufacturer, shares their experience working with Remarkable Commerce on a digital transformation project.
🛍️ Goal: A Best‑in‑Class eCommerce Platform
The aim was to elevate their online store into a seamless, highly tailored shopping experience - including school-specific catalogues, personalisation, and mobile-first performance.
💡 Key Enhancements
- "Find Your School" search feature enabling families to locate their school’s uniform range quickly.
- Progressive Web App (PWA) technology for app-like speed and functionality on mobile devices.
- Customisation options, like embroidery with real‑time previews.
- Family‑friendly shopping, allowing multi-school account support.
- Multiple payment methods: Adyen, Klarna, Apple Pay, etc.
🔄 Technical Foundations
- Built on Remarkable Commerce’s API‑first platform, integrated with Price & Buckland’s ERP for real-time stock levels.
- The replatform merged multiple legacy websites into a unified, scalable storefront - designed to handle peak demand.
🔍 Marketing & Engagement Features
- Improved SEO and analytics for better discoverability and customer insights.
- Email marketing automation via Klaviyo — baskets reminders and personalised campaigns included.
🎙️ Client Feedback
Price & Buckland applaud the transformation as a major leap forward -highlighting its user-friendliness, speed, and flexibility. This modernised platform supports their long-term commitment to quality and innovation.
Remarkable have lived up to their name and our full team have really enjoyed working with them on our new website. They have deeply integrated their platform with our existing systems and tailored our new site to our exact requirements. We are looking forward to a long and successful partnership.
Laura Abson, Digital Marketing Manager at Price & Buckland
