Timeless elegance meets digital innovation
Crafting Digital Brilliance: Elevating Pragnell's Luxury Shopping Experience Online.
Client testimonial
Hear what our customers have to say about their experience with Remarkable Commerce.
"The Remarkable team got to work and delivered a very complex and high-quality project ahead of schedule, on-budget, and to the delight of our customers."
The results
Since launching the new site, Pragnell has seen a significant increase in online enquiries and customer engagement.
More than doubling product enquiries
Large Organic (SEO) traffic growth
Increase in session duration and engagement
Overview
One of the UK's only family-owned, full-service jewellers, Pragnell mark life's significant moments with pieces of exceptional beauty, rarity and quality. Pragnell offer the widest and most beautiful selection of fine jewellery, watches and silver, both antique and modern, in the UK. As a sixth-generation, family-owned business, the Pragnell name symbolises our innate commitment to quality.
The challenge
For many years Pragnell had been trading offline through their three UK showrooms, alongside a non-transaction website which drove a low amount of customer & product enquiries.
The previous Umbraco content-management platform was not considered ‘agile' and adding a commerce function to the platform was deemed risky and not flexible enough for Pragnell‘s ambitious digital plans.
As a luxury retailer, it was very important for Pragnell, one of the only family-owned, full-service jewellers in the UK, to evolve and be successful in the ever-changing digital commerce landscape of the 21st Century.
The solution: Remarkable Commerce Platform
A Remarkable partnership enabled a transition for Pragnell, to become a modern-day retailer. Within only a few months from order, the Remarkable Commerce team created a brand new trading platform for George Pragnell, and it was launched in June 2020.
The platform's headless architecture has enabled Pragnell to move towards omni-channel retailing - where in-store staff are connected to online customers.
Comprehensive integrations to meet all your needs
Remarkable Commerce supports a wide range of popular integrations that are essential for Pragnell. From payment gateways to CRM solutions, our platform connects effortlessly with the tools you need to optimise every aspect of your business.
Key features
Fully integrated
Fully integrated with Pragnell's internal product systems
Rolex
A dedicated Rolex section, with a full Rolex catalogue and sub-site.
Fully responsive design and build
A fully responsive design and build that works seamlessly across all devices and screen sizes - ensuring a consistent user experience for all customers.
Advanced promotion and voucher module
An advanced promotion and voucher module that allows Pragnell to create and manage promotions and discounts across its product range.
Multiple design options for product pages
Multiple layout options for product pages, enabling Pragnell to showcase its products in the best possible way.
Bespoke CMS
A bespoke CMS that streamlines and adds pace to content management, enabling Roman to make changes quickly and easily.
Fully integrated with Remarkable WMS
An end-to-end solution fully integrated with the Remarkable warehouse management system (WMS)
Delivery & payment
A fully integrated delivery and payment system that ensures customers receive their orders quickly and securely, including an integration with Klarna.
ERP integration
Advanced Integration with Pragnell's internal ERP along with inventory, replenishment and more collaboration with stores
Standout feature
Fine jewellery maker, George Pragnell has added to a suite of services that blur the lines between its online and physical stores with the launch of Loveletters, an innovative digital experience that enables customers to design and buy unique 18ct gold link bracelets. Available in-store via store assistant tablets or via George Pragnell's online store, the service instantly renders customers' designs in 3D as they select up to 20 links shaped like letters of the alphabet to spell out a name, mantra or secret message.
The challenge
The Loveletters service features an intuitive interface with rich 3D rendering and is tightly integrated with George Pragnell's customer and stock management systems to deliver a simple, seamless customer experience - all of which required significant, specialist expertise.
Despite that complexity, it was vital to launch the service in time to capitalise on Christmas sales, which meant all development would need to be completed within six weeks - an aggressive timescale made possible by Remarkable Commerce's headless commerce platform and in-house developer skills.
The Remarkable team built the interface, with UX input from Matter of Form, and all data integrations - including an API integration with 3D rendering provided by ThreeKit. Meanwhile the Remarkable Commerce Platform's headless architecture made surfacing the Loveletters service on staff tablets and customer facing web store straightforward, by eliminating the need to build separate interfaces.
What's more, the service is based on re-usable technology, which will allow George Pragnell to rapidly create similar digital experiences across other jewellery categories over time.
The solution
The Love Letters collection is a unique and personal way to create a piece of jewellery that is truly one of a kind.
Customers can also choose from white, yellow or rose gold, and elevate their creations by setting letters in diamond pavé.
Select up to 21 links shaped like letters of the alphabet to spell out a name, mantra or secret message.
Choose from a range of chain lengths to create a piece that is truly unique.
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Consumer engagement is key to success in the digital age. Our platform is designed to help you create meaningful connections with your customers, driving loyalty and repeat business.