The Difference for Pragnell is
REMARKABLE

Leading retailers rely on Remarkable Commerce for performance, innovation and growth.

Improved
Product enquiry growth

Improved
Organic (SEO) traffic growth

The Remarkable Difference

Helping family-owned luxury jeweller George Pragnell elevate their online experience

The Solution

Rapid delivery of complex replatforming project, including custom development
Customised sub-site integration with Rolex
Multiple PLP/PDP layout types for different product types
A library of custom-made CMS components
Click and Collect standard and next day delivery types
Klarna buy-now-pay-later integration
Advanced Integration with Pragnell's internal ERP along with inventory, replenishment and more collaboration with stores
AI-driven Search & Merchandising functionality
Zendesk Live-Chat & Virtual Appointment integration

The Results

More than doubling product enquiries
New channel of sales for the business
Longer time spent on pages
Large Organic (SEO) traffic growth

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"Pragnell are one of the only family-owned, full-service jewellers in the UK. For many years we operated a non-transactional site but realised we needed to grow into the digital commerce space. After analysing several digital agencies and ecommerce vendors, we chose Remarkable because we felt they had the skills and track record to deliver the best result for us. The Remarkable team got to work and delivered a very complex and high-quality project ahead of schedule, on-budget, and to the delight of the our customers."

Managing Director - Digital, Pragnell.

Pragnell

The Challenge

For many years Pragnell had been trading offline through their three UK showrooms, alongside a non-transaction website which drove a low amount of customer & product enquiries.

The previous Umbraco content-management platform was not considered ‘agile' and adding a commerce function to the platform was deemed risky and not flexible enough for Pragnell‘s ambitious digital plans.

As a luxury retailer, it was very important for Pragnell, one of the only family-owned, full-service jewellers in the UK, to evolve and be successful in the ever-changing digital commerce landscape of the 21st Century.

Pragnell

The Solution

A Remarkable partnership enabled a transition for Pragnell, to become a modern-day retailer. Within only a few months from order, the Remarkable Commerce team created a brand new trading platform for George Pragnell, and it was launched in June 2020.

The platform's headless architecture has enabled Pragnell to move towards omni-channel retailing - where in-store staff are connected to online customers.

Integrated with Pragnell's internal product systems
Fully-tailored styling and custom UX
Sub-site integration with Rolex
Multiple PLP/PDP layout types for different product types
A library of custom-made CMS components
Click and Collect standard and next day delivery types
Klarna buy-now-pay-later integration
Advanced Integration with Pragnell's internal ERP along with inventory, replenishment and more collaboration with stores
AI-driven Search & Merchandising functionality
Zendesk Live-Chat & Virtual Appointment integration

Pragnell

Stand-out Feature

Fine jewellery maker, George Pragnell has added to a suite of services that blur the lines between its online and physical stores with the launch of Loveletters, an innovative digital experience that enables customers to design and buy unique 18ct gold link bracelets.Available in-store via store assistant tablets or via George Pragnell's online store, the service instantly renders customers' designs in 3D as they select up to 20 links shaped like letters of the alphabet to spell out a name, mantra or secret message.

Customers can also choose from white, yellow or rose gold, and elevate their creations by setting letters in diamond pavé, before saving, sharing and buying their designs - in store or online. Meanwhile online customers requiring expert help and personalised service can also book instore appointments to finalise their designs.

Click here to take a look.

Rapid Development in Time for Christmas

The Loveletters service features an intuitive interface with rich 3D rendering and is tightly integrated with George Pragnell's customer and stock management systems to deliver a simple, seamless customer experience - all of which required significant, specialist expertise.

Despite that complexity, it was vital to launch the service in time to capitalise on Christmas sales, which meant all development would need to be completed within six weeks - an aggressive timescale made possible by Remarkable Commerce's headless commerce platform and in-house developer skills.

The Remarkable team built the interface, with UX input from Matter of Form, and all data integrations - including an API integration with 3D rendering provided by ThreeKit. Meanwhile the Remarkable Commerce Platform's headless architecture made surfacing the Loveletters service on staff tablets and customer facing web store straightforward, by eliminating the need to build separate interfaces.

What's more, the service is based on re-usable technology, which will allow George Pragnell to rapidly create similar digital experiences across other jewellery categories over time.

Pragnell

The Results

Product enquiries growth
New channel of sales for the business
Longer dwell time spent on pages
Increased Organic (SEO) traffic

Pragnell

The tech stack

The Remarkable Commerce team developed and maintain the following customised platform architecture for Pragnell:

About Pragnell

One of the UK's only family-owned, full-service jewellers, Pragnell mark life's significant moments with pieces of exceptional beauty, rarity and quality. Pragnell offer the widest and most beautiful selection of fine jewellery, watches and silver, both antique and modern, in the UK. As a sixth-generation, family-owned business, the Pragnell name symbolises our innate commitment to quality. With three showrooms across the UK, a strong online trading website and a virtual concierge service, Pragnell help customers find the special pieces that celebrate their significant life milestones and will be treasured for generations to come.

Visit Pragnell