The InternetRetailing Top 500 report is an annual look into which online retailers are challenging, progressing and leading in the UK, giving us an insight into which retailers have progressed the most over the last 12 months and what ecommerce areas have been focused on across the industry.
The 2015 report focused heavily on delivery, service and very much how a brand interacts with a consumer, in comparison to the 2016 report which delivers insight into how cross-channel experiences are a must, on-site tools for “research mode” consumers and what functionality retailers provide for “on-the-go” purchasers.
The full report is an excellent view into customer journeys and purchasing behaviour across different verticals, not just fashion or travel – but this therefore means that judging retailers across so many verticals becomes extremely difficult.
There are several metrics which are considered by the IRUK judges, these include:
- Footprint: UK turnover, ecommerce penetration, web reach and store estate of retail businesses gives the ‘heft’ and a preliminary rank.
- Strategy and Innovation: the extent to which the retailer is adapting for growth, international commerce and customer responsiveness
- The Customer: measuring the experience from the customer’s point of view
- Operations and Logistics: delivery, returns and collections
- Merchandising: selling online
- Brand Engagement: making their brands familiar to the customer, and connecting
- Mobile and Cross-channel: beyond single ecommerce or store channels
The report for this year paints a slightly different picture, with many retailers moving up and down, along with Yours Clothing who have moved happily into the top 100, alongside brands such as The Body Shop, Boohoo, Net-A-Porter, Selfridges and Zara.
The next step for many UK retailers who are already successfully trading online and are looking to increase their brand reach is cross-channel ecommerce. Global retail statistics continue to display ongoing growth of the online retail cross-border phenomenon. The quickest way for retailers to “test the waters” in different regions is by selling through a marketplace such as Amazon or eBay – both of which have large International opportunities.
The easiest way to then manage these marketplaces is by integrating them with your website admin system, a bespoke development which Remarkable Commerce are very experienced in.