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Top 5 Reasons for Investing in Email Marketing

Top 5 Reasons for Investing in Email Marketing

Published on 2019-10-18 by Brad Houldsworth

When it comes to connecting with customers, it can sometimes be difficult for any business. Being able to understand your customers and being able to recognise ‘good performance' is the key to any thriving email marketing campaign and should not be disregarded.

Email marketing offers a wide range of benefits and opportunities that allow brands to target their audiences and collect valuable data. Customers appreciate campaigns that are planned and personalised to suit their demographic so that they are reminded of why they signed up for the newsletter and expect consistency in the content they receive. 

Email Marketing excels in achieving high return on investment by sending highly relevant content to a targeted audience, the results are guaranteed to be positive. So why should you invest in Email Marketing?

Promote your Promotion

As an online retailer, email marketing is an extremely effective way to inform people about any upcoming on-site promotions. Whether you’re letting them know about a seasonal sale or a discount code, these are the ideal times to send out compelling campaigns that contain eye-catching banners to encourage users to click through. 

Not only can the email campaigns boost your sales at a relatively low cost, but they also enable you to create stronger customer relationships which leads us to our next point…

Build Brand Loyalty

Everyone has an email address, meaning anyone can opt-in to receive communications from a brand. A signup form can be designed to have several fields that will provide a mailing list with data about each individual customer. With the information collected from mailing lists, a brand can gain a wider understanding of the demographic of their audience and therefore be able to tailor their future actions around their ‘actual’ demographic and not what they think it is. 

A brand that demonstrates an understanding of its audience is likely to gain new subscribers and build brand loyalty.

Easily Track E-mail Marketing Results

Another benefit of email marketing and perhaps the most important is that performance is easy to track and measure. 

The majority of email service providers offer useful reporting tools that provide insight into the performance of email campaigns, this makes it a lot easier to understand how customers are engaging with your communication, key metrics may indicate issues with the design or functionality, or highlight products with particularly high interest from your audience. 

Adding tracking to the email code also allows data to be accessible in Google Analytics, allowing your agency or company to easily see email performance over a period of time and see which campaigns performed best.

Email Marketing Instant Results

Within minutes of sending out an email campaign, businesses can begin to see results. This again links with the opportunity to inform customers of the latest news and updates on your site and within the business. 

If a sale was to begin for a week, customers can be updated daily with the amount of time they have left to use the promotion, creating a sense of urgency that will result in higher clicks and conversions. 

Sending a campaign focused on a promotion gives it extra exposure and will bring customers to the site immediately Instead of relying on organic traffic alone. After all, the more channels that you use to spread the word about a promotion, the larger your potential reach will get.

Low-Cost Marketing

There is a range of email service providers available to suit all budgets, however, email is typically a low-cost method of marketing. Cost can be based on the number of emails a brand wishes to send or just around the size of a mailing list. 

Paying for a monthly subscription or agreed bundle means there are no extra costs meaning a brand can comfortably and consistently communicate with its audience. With content optimised for the audience and a defined regular dispatch time, a high return can be generated. The average cost for sending an email to a customer can be anywhere between being free & £0.05 per send.

Deliverable Service

At Remarkable Commerce, we provide an Email marketing service that considers a client’s brand, audience and target customer and a strategy that can be developed to achieve the best results. We achieve this through close communication between the agency and the client. Our in-house marketing team use client requirements to develop strategies and campaigns that will perform well and produce the highest ROI.

With the support of our in-house design/UX team, we create email layouts that look great when received no matter the email provider. Using the many years of experience we have in designing templates & strategies gives us expert insight into what customers engage with the best. Incorporating graphics, key marketing messages, branding and HTML coding. We aim to provide our clients with emails that match the overall look and feel of their site to create the best possible customer experience.

Over the last number of years, we have used a number of lower, medium and higher-tier ESPs (Email Service Providers) to develop powerful strategy techniques, using solid technology to achieve high inbox placement and industry-leading click-through rates.

The strategy techniques that we have developed ensure a brand is memorable, is engaged with and helps build brand awareness, launching numerous recurring and triggered campaigns such as Happy Birthday emails, New Customer Welcome journeys or even automated in-store customer receipt emails.

Give our email wizards a call and see how they can work their magic on your email campaigns.