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Google Analytics Reporting Integration

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. As of 2019, Google Analytics is the most widely used web analytics service on the web.


Reporting System

Key Features:

Analyse sources of traffic

Google Analytics shows us how users are being driven to the website, for example, the number of people who visit websites through a referral link from another website or via organic searches, paid advertisements, or search engines.

Information about visitors

Google Analytics provides detailed information about visitors coming to websites. You can see the countries and towns where visitors access the website, helping you to understand if any localized marketing campaigns or keywords could help provide desired results.

Review historical data

Google Analytics can display how visitor traffic has changed over extensive periods. This can be very useful to see if there are any trends across specific time frames.