Analyse sources of traffic
Google Analytics shows us how users are being driven to the website, for example, the number of people who visit websites through a referral link from another website or via organic searches, paid advertisements, or search engines.
Information about visitors
Google Analytics provides detailed information about visitors coming to websites. You can see the countries and towns where visitors access the website, helping you to understand if any localized marketing campaigns or keywords could help provide desired results.
Review historical data
Google Analytics can display how visitor traffic has changed over extensive periods. This can be very useful to see if there are any trends across specific time frames.