The Remarkable Commerce team launches new site for Ben Sherman in 2016; enhancing speed, modern redesign and user appeal from top to toe. Concluding in some great results to show strong improvement, with a positive forecast into the promising future of Ben Sherman.
British men’s clothing brand since ’63, Ben Sherman have continually offered renewed and unique trends to their customers. From premium suits, sweaters to shoes and accessories, their exclusive collection is perfect for the modern day maverick.
The brand puts emphasis on a mix of formal, classic styles to quirky and eccentric, covering a wide variety of designs to suit every choice. With the infamous designs and recognisable mod target logo on their garments, Ben Sherman have built up a loyal following that still continues to grow.
“The Ben Sherman brand has gone through a major transition that needed to take place in a very short space of time. The Remarkable Commerce team have really lived up to our expectations and have delivered a fantastic new web platform that is fast, responsive, incredibly easy to use and is fully integrated with our internal systems for stock and merchandising management. ” (Andrew Thompson, Director)
With the project taking a duration of just over two months, Ben Sherman went live on 22nd March 2016. Using the Remarkable Commerce platform, we built a vibrant and contemporary new website refining functionality all round. With the previous site suffering from issues such as slow loading times, inefficient navigation and poor usability the main focus for the Remarkable Commerce team on this project was to improve these key areas, guaranteeing buyers have that accessibility and an overall enhanced consumer journey on the site since the new updates.
The new site has much improved pages including the new ‘Last Word’ blog page covering the history and heritage of Ben Sherman, with some outfit blogs as well as hot topics. In addition, the revamp includes an option for the currency converter for international users, attracting a whole new market. With the easier to use interface and major speed improvements, Ben Sherman is now ranking number 1 for the fastest BMB group site yet.
During this project the Remarkable Commerce teams enjoyed the challenges of this assignment with focus on the time constraints, however were thrilled to be working with such a legendary brand!
Remarkable Commerce have been heavily involved with the Ben Sherman management team throughout the new site development and recognise the importance of making each platform fully bespoke to each clients needs. This was especially important in identifying where significant improvements that could be made from the previous Magento site and then discussing these with the management team at Ben Sherman and agreeing the final roadmap.
The results clearly speak for themselves with conversion up by 34% from launch we are pretty delighted with how the project has gone so far. Ben Sherman are also jubilant with the new site and we look forward to continue this progress year on year!
“We loved the fact we were working with such a distinct and luxury brand and feel really pleased with the outcome of this project. Within the timeline it has been a challenge but definitely a challenge we’ve enjoyed…” Remarkable Commerce Team