Empowering a Global Community of Tall Women – The Digital Growth of Long Tall Sally
How Long Tall Sally redefined tall women’s fashion with a fully tailored, high-performance commerce platform powered by Remarkable Commerce.
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"Remarkable Commerce have played a considerable part in helping us to achieve the success we see today"
From Orders to Outcomes
Since launching on the Remarkable Commerce platform, Long Tall Sally has seen:
Increase in site engagement
Increase in add-to-bag rate
Reduction in checkout exit rate
Overview
Long Tall Sally is one of the world’s most established brands catering specifically to tall women.
With a deep understanding of fit, proportion, and style, the brand has built a loyal following that spans generations.
The challenge
Despite a rich heritage and a devoted customer base, Long Tall Sally’s existing digital platform had begun to hinder the brand’s growth.
The lack of flexibility within their e-commerce system made it difficult to innovate quickly or launch new initiatives with ease. During peak seasons, the platform struggled to handle traffic surges, often resulting in slower page speeds and service disruptions. Additionally, the brand faced limitations in delivering a personalised experience — especially in tailoring content and sizing recommendations for their diverse, international audience.
Managing multiple storefronts across regions added further complexity, with different currencies, languages, and logistics requirements demanding significant manual effort. It was clear that Long Tall Sally needed a future-proof solution — one that could scale seamlessly, support global expansion, and deliver a premium customer experience for tall women everywhere.
The solutions
In partnership with Remarkable Commerce, Long Tall Sally transitioned to a fully bespoke, headless commerce platform built with agility, speed, and long-term scalability in mind.
The new platform was architected specifically for the brand’s niche — with a focus on tall fashion — enabling features like seamless category navigation and advanced product filtering based on inseam and fit. With international growth a key priority, the platform was designed to support multiple storefronts, each tailored with geo-specific content, currencies, tax rules, and shipping logic, all centrally managed from a single backend.
Merchandising
Merchandising teams now benefit from flexible tools that allow them to take control of product sequencing, campaign messaging, and category layouts across different regions with ease.
Performance
Under the hood, site performance was significantly enhanced through lightning-fast page speeds, a global content delivery network (CDN), and autoscaling server capabilities to ensure stability during peak traffic periods.
Order management
Integrated order management brought it all together — syncing inventory, payment systems, warehouse operations, and courier services in real time, creating a unified and streamlined operation behind the scenes.
Looking Ahead
With a high-performing, future-proof platform now firmly in place, Long Tall Sally is looking confidently toward the next phase of digital innovation.
The brand is investing in AI-powered product recommendations to offer smarter, more intuitive suggestions that reflect individual preferences, body shapes, and regional shopping behaviours. Alongside this, new content initiatives are being developed with a focus on sustainability — showcasing environmentally conscious fabrics, production transparency, and ethical sourcing stories, to help customers make more informed and responsible purchases.
Long Tall Sally is also exploring virtual try-on technology to reduce returns and give customers a more immersive, confident online shopping experience. Beyond these immediate innovations, there are several other exciting areas on the roadmap:
1. Fit Intelligence and Dynamic Size Guidance
Long Tall Sally is exploring advanced fit analytics that learn from real customer data, helping to refine size guidance and reduce the guesswork from online fashion shopping. By analysing return reasons, user feedback, and body proportion preferences, the brand aims to offer more accurate sizing suggestions tailored specifically for tall women — making shopping easier, and returns less frequent.
2. Hyper-Personalised Marketing Campaigns
With a rich CRM integration and segmentation capabilities, the platform will soon enable more tailored campaigns across email, social, and on-site messaging. Whether it's surfacing category-specific content for a frequent jeans buyer, or offering exclusive previews to VIP customers, Long Tall Sally is focused on deepening its customer relationships with marketing that feels more personal and relevant.
3. Smoother Global Logistics and Localisation
To better serve its growing international customer base, the brand is working on expanding its localisation efforts — from translated content and region-specific collections to localised payment methods and faster, more reliable shipping options. This initiative is designed to create a truly frictionless experience for customers no matter where they shop from, enhancing brand loyalty and global reach.
Remarkable and transparent ROI
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Comprehensive integrations to meet all your needs
Remarkable Commerce supports a wide range of popular integrations that are essential for Price & Buckland. From payment gateways to CRM solutions, our platform connects effortlessly with the tools you need to optimise every aspect of your business.
Loqate
Adyen
Klaviyo
Klarna Payment Gateway Integration
