64%

Revenue growth in 2020

8 weeks

to replatform

The Remarkable Difference: How an 8 Week Replatforming Delivered 64% Revenue Growth


The Solution
  • Migration to customised platform delivered in 8 weeks.
  • UK and US sites deliver improved customer experience.
  • Fully integrated with internal systems for stock management and order processing.
  • Full Amazon UK integration.
  • Payments via Adyen, Paypal and Amazon.
  • Fully integrated with Global-e for international fulfilment.
  • Bronto integration for email marketing.
The Results
  • 64% revenue growth in 2020.
  • 44% year on year growth in organic search traffic.
  • Seamless integrations drive efficiency and customer service.
  • Headless architecture enables innovation and agility.
Visit PureCollection.com

“Delighted with the speed of implementation, reliability and can-do attitude from the Remarkable team.” 

Mike Stainthorpe, Head of Ecommerce, Pure Collection

Pure Collection The Challenge

When Langholm Investments acquired Pure Collection in May 2020 it needed to rapidly migrate the brand from its previous platform – Blubolt – to prepare the business for rapid sales growth

The replatforming process needed to include the seamless, secure transfer of all data into a new ERP system, plus integration with warehousing and a range of other business systems.



Pure Collection The Solution

Pure Collection selected the Remarkable Commerce Platform for its combination of high performance, easy integrations and the team’s ability to deliver at speed.

  • Less than eight weeks later, two new transactional websites – dedicated UK and US commerce sites – went live. Both deliver outstanding performance and a much-improved customer journey, as well as streamlined basket and checkout treatments.
  • Tight ERP integration provides management teams with clear end-to-end visibility of stock, logistics and merchandising.
  • Integrated translation through the UK site, plus marketplace integration, extends the brand’s international reach.

Fulfilment partner integration streamlines international delivery and enhances customer service.



Pure Collection The Results

  • 64% revenue growth in 2020.
  • 44% year on year growth in organic search traffic.
  • Seamless integrations drive efficiency and customer service.
  • Headless architecture enables innovation and agility.

Pure Collection The Tech Stack

About Pure Collection


Founded in 2002, Pure Collection is now one of the largest online retailers of cashmere in the world.

Visit PureCollection.com

In Summary – A migration to a customised platform delivered in 8 weeks, powering 2 sites and delivering improved customer experiences.

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